PhysicsWallah - Senior Manager - Product Marketing

We are seeking a strategic and execution-focused leader to spearhead our educational hardware business. This role demands a leader who can shape the go-to-market strategy, build and lead high-performing teams, and successfully launch our innovative educational product in the Indian market. You will play a pivotal role in driving market penetration, revenue growth, and long-term brand positioning.

1. Go-To-Market (GTM) Strategy

- Design and execute the GTM roadmap for our educational hardware product(s)

- Define target segments (schools, government bodies, coaching centres, B2C, etc.)

- Craft pricing, positioning, channel, and promotion strategies

- Build AOP and plan levers for achievement

2. Product Launch

- Lead end-to-end product launch strategy, including timelines, pilot programs, and regional rollouts

- Build early traction through targeted partnerships and early adopters

3. Team Building

- Recruit, train, and lead a cross-functional team including sales, channel managers, and

marketing

- Set clear KPIs, build incentive plans, and foster a high-performance culture

- Enable team members with tools, processes, and knowledge to succeed in the field

4. Sales & Business Development

- Drive direct and channel sales for schools, distributors, and institutional buyers

- Develop and manage sales pipeline, forecast revenue, and close strategic deals

- Establish partnerships with schools, NGOs, and government organizations

- Track and report on performance, customer feedback, and market trends

Key Requirements:

- Proven experience in launching tech/hardware products in the Indian market

- Strong network across schools, education boards, and institutional buyers

- Entrepreneurial mindset with ability to operate in fast-paced environments

- Excellent leadership, communication, and negotiation skills