Pernod Ricard - Senior Manager - Brand Development

Description:

Role Overview:

- We are hiring a Senior Business Development Manager to drive Seagrams whisky exports and commercial growth across Africa, the Middle East and South East Asia.

- The role requires hands-on export experience, strong commercial skills, distributor management capability and the ability to execute market-entry and growth plans.

- Prior experience in alcoholic beverages exports is preferred; candidates from other FMCG export backgrounds with relevant regional experience will be considered.

Key Responsibilities:

- Develop and execute market-entry and growth strategies for Seagrams whisky portfolio across assigned markets.

- Identify, evaluate and onboard distributors, importers and key retail/wholesale partners.

- Own commercial negotiations: pricing, margins, trade terms, incentives and contract terms.

- Manage distributor performance, set targets, run business reviews and implement corrective actions.

- Ensure compliance with local import/export regulations, labeling, taxation and licensing requirements.

- Work with marketing to localize brand and trade programs, on-trade and off-trade activations.

- Provide market intelligence: competitor activity, pricing, channel dynamics and consumer insights.

- Prepare sales forecasts, budgets and regular performance reports for senior management.

- Travel frequently to support launches, partner development and in-market execution.

Candidate Profile:

- 8-12+ years of international business development or export sales experience; strong preference for alco-bev export background.

- Demonstrable success and contacts in Africa, Middle East and Southeast Asia markets.

- Proven track record of building and managing distributor networks and closing commercial deals.

- Strong negotiation, commercial analysis, project management and cross-cultural communication skills.

- Ability to work independently, travel extensively and manage multiple country priorities.

Education: MBA from premier institute only.