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Brand Manager OVERALL PURPOSE OF THE JOB : - As Brand Manager, this person would be responsible for driving execution & timely delivery of the annual marketing plans & regional brand actions emanating from the brand strategy. KEY RESPONSIBILITIES : 1. Brand Delivery : - Achieve the annual business objectives regarding sales volumes, market share for the brand - Continuously monitor & ensure strong brand equity scores 2. Strategic Planning : - Drive and deliver the annual operating plan - Drive the execution & timely delivery of the annual marketing plans & regional brand actions emanating from the brand strategy laid out - Drive development of breakthrough consumer activations & programs (which will include above the line, below the line and trade facing programs) - Drive the influencer marketing programs and other innovative music, tribe and lifestyle programs 3. Brand Communication : - Map consumers current and potential trends, media habits, genre affinity leading to effective media planning and buying - Drive the brand's digital asset plans : Instagram/ Facebook handles specifically and other social handles, work closely with in-House Digital Team to create & execute the local digital brand plan - Develop brand communication with the Creative Content Manager - Develop media plan and touch point strategy in conjunction with the media agency 4. Collaboration and Integration : - Engage with cross functional teams & agencies (which includes but is not limited to creative agencies, field marketing, sales, consumer insights and other business departments) to drive key brand deliverables 5. Brand Activation : - Drive & activate the brand through brand education and advocacy - consumer, trade and internal - Drive & develop L3F assets (POS materials, visibility, merchandise) and work with field marketing managers as well as on and off-trade sales teams to ensure effective & timely execution - Collaborate with regional marketing managers to ensure efficient roll out of the central marketing & regional activations cross markets 6. Market Intelligence & Consumer Insight : - Drive the analysis and reporting of market and competitor trends to identify salient business issues/ opportunities, working closely with divisional sales/ marketing teams as necessary - Understand & analyze the consumer and shopper behavior to identify trends in the brand - Drive strategic brand review presentations by analyzing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies - Monitor monthly volume and industry performance along with A&P review & utilization - Be up-to-date on the legislative changes in the state impacting RTM and other business dimensions KEY INTERFACE : - INTERNAL - Marketing - Regional marketing team and national trade marketing - Sales - Domestic - Creative Content Manager - EXTERNAL - Marketing agencies - Creative, Media, Public Relations and Event Management - Market Research Agency - Merchandising Company - Suppliers and Vendors - OTHER INDICES - Brand activation on digital media - Volume vs. Industry performance - Utilization of marketing budget as per plan JOB REQUIREMENTS : QUALIFICATIONS : - Post Graduate in Marketing Management from a Premier B School EXPERIENCE : - 6-12 Years of overall experience with 3-5 years of strong experience in strategy/ marketing mix development & deployment - Should have experience in managing brand activity in media & digital space - Experience of independently handling business line to generate top line growth and drive cost efficiency will be an added advantage. - Strong in ideation, strategic thinking and ability to execute tasks independently - Strong ability to individually roll out brand interventions to ensure efficient execution - Preferred Industries - FMCG, Liquor or other Consumer Facing Companies - From a premier institute FUNCTIONAL COMPETENCIES : - Strong Analytical Ability - Business Intelligence - Insights into Action - Product Evolution & Innovation - Experience in Activation - Price Management - Creativity - Project Management - Influencing & Partnering - Drive for Business Results - Financial Acumen - Strong Media Fundamentals - Digital Acumen

Gurgaon/Gurugram

Pernod Ricard India -  Marketing Manager - Brand Management - IIM/ISB/MDI/FMS 

Job Description for Pernod Ricard India -  Marketing Manager - Brand Management - IIM/ISB/MDI/FMS  in Pernod Ricard India Private Limited in  Gurgaon/Gurugram for (6-12) years of experience. Apply Now!

Pernod Ricard India -  Marketing Manager - Brand Management - IIM/ISB/MDI/FMS  | iimjobs.com