Performance Marketing Specialist - Digital Marketing

Key Responsibilities:

- Develop and implement SEO strategies (on-page, off-page, technical) tailored to product needs.

- Plan, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and more.

- Conduct keyword research, SEO audits, and competitive analysis.

- Use GA4, GTM, to track performance, user behavior, and campaign ROI.

- Design and execute lead nurturing workflows to engage and convert prospects.

- Collaborate with content, design, and product teams for cohesive messaging and execution.

- Continuously test and optimize landing pages, conversion funnels, and campaign assets.

- Analyze and improve key performance metrics including CAC, CTR, CPL, and conversion rates.

Note: Must have experience working for top Ad Marketing Agencies.

Ideal Candidate:

- 4-5 years of experience in SEO, performance marketing, and digital analytics.

- Proficient in tools like Google Ads, Meta Business Suite, GA4, GTM, HubSpot, Ahrefs, SEMrush.

- Experience in lead nurturing strategies and marketing automation.

- Strong analytical mindset with a data-driven approach to growth.

- Comfortable working across multiple products and channels.

- Excellent communication and collaboration skills.