Performance Marketing Specialist - D2C Wellness Brand

We seek a Performance Marketing Specialist for a D2C brand (women's wellness) in Gurugram.

Job Responsibilities:

- Plan, create, and execute paid campaigns across Google Search, Display, YouTube, Facebook, and Instagram.

- Conduct keyword research, ad copy creation, and A/B testing to optimize campaign performance.

- Manage campaign budgets, monitor ROI, and track KPIs to ensure optimal performance.

- Analyze data and prepare performance reports with actionable insights.

- Collaborate with design and content teams to ensure high-quality ad creatives.

- Stay up to date with the latest digital marketing trends, tools, and best practices.

- Optimize landing pages and conversion funnels to improve campaign results.

- Work on retargeting, audience segmentation, and lead nurturing strategies.

Job Qualifications:

- 2-7 years of proven experience managing Google Ads and Meta Ads campaigns, preferably with D2C or consumer brands (Fashion/Lifestyle/Apparel).

- Strong understanding of CPC, CPA, CTR, Conversion Rate Optimization, and ROI metrics.

- Certification in Google Ads / Meta Blueprint (preferred).

- Excellent analytical skills and proficiency in tools like Google Analytics, Tag Manager, and Ads Manager.

- Good communication and coordination skills.