Paytm Money - Growth Affiliates Manager

Description:

Key Responsibilities:

- Channel Ownership & Growth

- Own end-to-end affiliate channel performance from partner onboarding to scale.

- Drive acquisition with a focus on quality metrics (IR FT), not just volume.

- Build a sustainable and scalable affiliate growth engine.

Partner Ecosystem Development:

- Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms.

- Onboard and scale high-quality direct affiliates and strategic partners.

- Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.

DRA Channel Buildout:

- Set up and scale the DRA (Digital Referral Agent) channel.

- Ensure compliance with regulatory requirements and internal policies.

- Define onboarding, training, tracking, and payout mechanisms for DRAs.

Performance & Optimization:

- Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates.

- Drive continuous experimentation across creatives, messaging, and partner cohorts.

- Improve affiliate-driven funnel metrics: Signup KYC IR FT.

Analytics & Governance:

- Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics.

- Implement strong tracking, attribution, and fraud detection mechanisms.

- Ensure traffic quality and prevent misuse or arbitrage.

Cross-functional Collaboration:

- Work closely with Product, Marketing, Compliance, and Analytics teams.

- Influence onboarding flows and growth experiments for affiliate traffic.

- Align affiliate strategy with broader acquisition and business goals.

Requirements:

- 8 - 10 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech.

- Strong understanding of broking acquisition funnels (Signup KYC IR First Trade).

- Proven track record of scaling affiliate channels with measurable ROI.

- Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships.

- Experience or exposure to DRA model and regulatory frameworks in financial services.

- Strong analytical skills ability to drive decisions using CAC, LTV, cohort analysis.

- Experience in managing large budgets and optimizing for efficiency at scale.

- Strong stakeholder management and ability to work across Product, Compliance, and Marketing teams.

Good to Have:

- Experience in high-scale consumer internet / fintech platforms.

- Exposure to fraud detection and traffic quality frameworks.

- Understanding of compliance constraints in broking/financial products.