Palpx Technologies - Manager - Digital Marketing

Role Overview:

- We are seeking a seasoned Digital Marketing Manager with a proven track record of managing high-budget campaigns and delivering measurable results across multiple digital channels.

- The ideal candidate will bring not only execution expertise but also the strategic acumen to lead client accounts, mentor internal teams, and ensure ROI-driven outcomes.

Key Responsibilities.

- Own and execute end-to-end digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid channels.

- Drive B2B and B2C lead generation strategies, with hands-on experience in scaling beyond basic D2C funnels.

- Manage movie and entertainment marketing campaigns, creating high-impact digital strategies for launches.

- Plan, execute, and optimize PPC campaigns with a focus on ROI and cost efficiency.

- Lead performance marketing efforts - from campaign setup to conversion tracking and reporting.

- Manage client relationships: communicate strategy, performance, and results clearly.

- Guide and mentor a team of digital executives/associates, ensuring quality delivery and growth.

- Work cross-functionally with creative, design, and strategy teams to ensure cohesive execution.

- Constantly test, analyze, and refine strategies to stay ahead of trends and competitors.

Requirements.

- 5-8 years of proven experience in digital marketing with a strong focus on paid performance campaigns.

- Prior agency experience handling diverse clients and industries.

- Demonstrated success in managing high-budget PPC campaigns (Meta, Google, LinkedIn).

- Hands-on expertise in analytics, tracking, and reporting tools (Google Analytics, GTM, Data Studio, etc.

- Strong understanding of funnel building, remarketing, lead nurturing, and conversion optimization.

- Excellent client communication, negotiation, and presentation skills.