Paid Social Account Manager/Senior Account Manager - Marketing

Description:

Experience Range: AM: 3-5 yrs, Sr. AM: 5-8 yrs

Key Responsibilities:

Campaign Management:

- Set up and manage campaigns across Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest, and Snapchat as per media plans and client briefs.

- Optimize campaigns to achieve KPIs and improve overall performance.

Reporting & Insights:

- Create weekly, monthly, quarterly, and end-of-campaign performance reports.

- Provide insights, observations, and actionable recommendations based on campaign data.

- Identify learnings and propose strategies for future campaigns.

Client Strategy & Communication:

- Participate or lead strategy discussions with clients regarding audience targeting, ad formats, bidding strategies, budget allocation, and more.

- Conduct research to develop new ideas and strategies for brand performance improvement.

Team Collaboration & Leadership:

- Work closely with multiple stakeholders including brand owners and internal teams to ensure timely and error-free execution.

- Share knowledge with team members and mentor junior team members in daily operations.

- Guide the team in delivering campaigns aligned with clients KPIs and objectives.

Planning & Forecasting:

- Forecast budgets, estimate performance metrics, and plan campaigns based on audience size and past performance trends.

Requirements:

- Strong understanding of paid social platforms (Facebook, LinkedIn, Twitter, Pinterest, Snapchat).

- Experience managing performance-driven campaigns.

- Strong analytical and reporting skills.

- Excellent communication and client-management abilities.

- Ability to lead discussions, guide teams, and manage multiple projects simultaneously.

- Experience in budgeting, forecasting, and performance optimization.

Title:-Paid Social Account Manager / Senior Account Manager