Job/Soft skill training

Health insurance

Office cab/shuttle

Cafeteria

International/On-site exposure

Free meal

Child care facility

Professional degree assistance

Office gym

Gifts on festivals

Annual leaves

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Oyo Rooms Reviews by Employees

Business Development Manager

Demand Manager

Hotel Manager

Guest Relation Executive

Relationship Manager

Area Business Manager 

Sales Manager

Key Account Manager

Operations Manager

Manager

Venue Manager

Area Supply Manager

Assistant Sales Manager

Assistant Manager

Cluster Manager

Project Manager

Front Office Executive

General Manager Operations

Project Lead

Business Analyst

Property Manager

Area General Manager

Revenue Manager

Receptionist

Software Developer

Area Sales Manager

Senior Business Development Manager

General Manager

Revenue Lead

Operations Executive

Assistant General Manager

Service Engineering Manager

Senior Executive

Transformation Lead

Quality Auditor

Software Engineer

Front Office/Guest Relations Executive/Manager

Transformation Manager

Data Analyst

Senior Hotel Manager

Area Manager

Mmceo

Software Development Engineer

Senior Manager

Director

Associate Manager

Product Manager

Front Office Receptionist

Manager Demand Planning

Corporate Manager

Sales Associate

Cluster Manager Operations

Supervisor

Program Manager

Front Office Manager

Senior Associate

Deputy Manager and Chief Executive Officer

Manager- Corporate Sales

Business Development

Business Development Head

Area Business Head

Sde1

Associate

Team Manager

Data Scientist

Senior Executive - Finance

Finance Executive

Area Head Supply

Business Development Manager and Team Lead

Corporate Sales Demand Manager

Sales Demand Manager

Deputy Manager

Cluster Head

Senior Software Engineer

SDE (Software Development Engineer)

Banquet Manager

Senior Guest Relation Executive

Business Development Executive

City Head

Engineering Manager

Trainer

Software Development Engineer II

Senior Product Manager

Asset Business Manager

Cluster Hotel Manager

Hospitality Trainer

Accountant 

Head Operations

Senior Sales Manager

Zonal Business Manager

Maintenance Manager

Cluster Manager at OYO Hotels

Business Finance Manager

Technical Support Engineer

BD Manager

Team Lead Operations

Key Responsibilities: - Strategy Development: Develop and implement CRM strategies, including segmentation, personalization, and automation, to enhance customer engagement, retention, and lifetime value. - Email Marketing: Lead the email marketing efforts, including planning, designing, executing, and analyzing email campaigns to optimize open rates, click-through rates, and conversions - Push Notifications and SMS: Develop and execute push notification and SMS campaigns, ensuring relevant and timely messages that drive user engagement and conversions. - Customer Segmentation: Utilize data analytics and customer segmentation to create targeted communication strategies, tailoring messages to specific customer segments. - A/B Testing: Implement A/B testing and conduct post-campaign analysis to refine CRM strategies, continually improving performance. - CRM Tools/Vendor Collaboration: Work closely with CRM vendors, including Mo-engage and other CRM tools, to maximize the efficiency and effectiveness of CRM efforts and drive new initiatives. Should have strong knowledge in using e-CRM platforms such as Mo-engage. - Cost and Revenue Attribution: Monitor and analyze cost and revenue generated from CRM campaigns, ensuring a clear understanding of the ROI for each initiative. - Promotional Campaigns: Create and execute promotional campaigns for customers on a daily, weekly, monthly, and quarterly basis. - Triggered Campaigns for Engagement: Develop and optimize engagement with customers based on their interaction with OYO platforms across channels, Implementing a cross-channel targeting strategy. - In-App Interaction: Enhance customer interaction across the app, including the home page, deal offers, and personalization across the customer journey. - Customer Journey Mapping: Analyze the customer journey and identify touchpoints where CRM efforts can enhance the overall experience. - Social Media Campaigns: Planning and execution of Social Media campaigns. - Cross-Functional Collaboration: Collaborate with other departments, including Marketing, Product, and Customer Support, to ensure consistent and impactful messaging throughout the customer lifecycle Reporting and Analysis: Create and deliver regular reports on CRM campaign performance and make data-driven recommendations for improvement. Key KPIs: - Daily active users (DAU) through CRM on App, Web and Call centre. - App Install and Un-installs - CTR and Conversion for Campaigns - New user acquisition - Repeat users share Experience - Min 7+ Years Location - Gurgaon

Gurgaon/Gurugram

OYO Rooms - CRM Growth Marketing Head - International US 

Job Description for OYO Rooms - CRM Growth Marketing Head - International US  in Oyo Hotels and Homes Private Limited in  Gurgaon/Gurugram for (7-15) years of experience. Apply Now!

OYO Rooms - CRM Growth Marketing Head - International US  | iimjobs.com