Description:

Job Profile:

You will own end to end growth and product marketing for two SaaS products under Oriserve This role sits at the intersection of performance marketing, product, content and growth experiments.

You will lead a small marketing team, set strategy, run campaigns and work closely with the founders to hit pipeline and revenue goals.

Key responsibilities:

Growth and performance marketing:

- Plan, launch and optimise campaigns for signups, demos and revenue.

- Manage budgets, track CAC, ROAS and payback period and shift budgets to best performing channels.

- Build and optimise landing pages for campaigns in collaboration with design and product.

- Run growth experiments across channels (search, social, video, affiliates, partnerships) with clear hypotheses and post experiment analysis.

Product marketing and positioning:

- Translate product features into clear benefits and messaging for different ICPs and segments.

- Own website structure, home page narrative, pricing page messaging and key product pages.

- Work with founders and product to define value propositions, use cases and differentiators against competitors.

- Support sales with decks, one pagers, case studies and talk tracks for key verticals.

Lifecycle, email and drip campaigns:

- Design and run lifecycle journeys for new signups, PQLs and customers.

- Create drip campaigns for onboarding, activation, feature adoption and upgrades.

- Coordinate with product and support to trigger contextual emails and in app communication based on user behaviour.

Content, social and influencer marketing:

- Set the content strategy for blogs, shorts, LinkedIn and email newsletters.

- Work with the team to publish thought leadership, use case content and product updates.

- Oversee influencer outreach and collaborations, especially in SaaS, agency and AI communities.

- Ensure brand consistency in tone, visuals and messaging across channels.

SEO and website growth:

- Own organic growth for the platforms.

- Plan and review content clusters, programmatic pages and comparison pages.

- Monitor rankings, traffic and conversions from organic search and coordinate with dev for SEO fixes.

Team leadership and collaboration:

- Manage and mentor a small team of marketers and designers.

- Set clear goals and responsibilities for each team member and review performance regularly.

- Work closely with founders, product, sales and support to align on growth priorities and feedback loops.

Analytics and reporting:

- Update and maintain dashboards for key metrics across paid, organic and lifecycle.

- Run weekly and monthly reviews on what is working, what is not and where to experiment next.

- Present clear insights and recommendations to founders based on data, not just intuition.

Our ideal candidate should have:

- 3 to 6 years of experience in B2B SaaS or product led tech companies.

- Strong hands on experience with Google Ads and Meta Ads for lead generation or signups.

- Proven track record of improving key metrics such as signups, demos, CAC and ROAS.

- Experience owning website copy and product marketing assets for a SaaS product.

- Good understanding of SEO basics, content strategy and social media for B2B.

- Comfortable working with numbers, building simple dashboards and making decisions from data.

- Experience leading or mentoring a small team is a strong plus.

- Ability to work closely with founders, move fast, test ideas and operate with high ownership.

What you can expect from ORI:

- Passion & happiness in the workplace with great people & open culture with amazing growth opportunities.

- An ecosystem where leadership is fostered which builds an environment where everyone is free to take necessary actions to learn from real experiences.

- Closely work with Management/Co-Founders, key stakeholders etc.

- Freedom to pursue your ideas and tinker.