OCS - Marketing Manager

Description:

- As a Country Marketing Manager, youll be the local voice of our brand, helping us retain, grow, and gain customers through compelling content, commercial alignment, and digital marketing.

- Youll work at the intersection of marketing, sales, and operations, translating strategy into stories, and stories into commercial success.

- Were looking for a Swiss Army knife of marketing: a creative storyteller, commercial thinker, and hands-on content creator.

- Youre always scanning for stories, ready to pull out your phone or camera to capture the moment.

- Whether its a frontline hero, a customer win, or a sector insight that deserves attention; and you know how to turn those into meaningful marketing.

- When you hear about a new prospect, your mind immediately goes to how we can engage them: which differentiators to spotlight, which case studies to share, and what thought leadership will resonate.

- You understand lighting, framing, and the authenticity that makes content connect.

About the Role:

Content & Campaign Execution:

- Write weekly social media posts, biweekly articles, monthly case studies, and quarterly campaign activations, in line with the OCS tone of voice.

- Support key industry events and branded OCS customer events.

- Upload and manage your own content in the CMS system.

Digital Marketing Support:

- Conduct keyword research and search analytics to support digital campaigns.

- Collaborate with the regional digital team to ensure digital campaigns are locally relevant.

- Understand basic AI tools and digital principles to enhance content creation.

Commercial Strategy Alignment:

- Work with the Commercial Director to align marketing with pipeline priorities.

- Support strategic bids and customer pursuits with tailored content.

- Ensure thought leadership reflects commercial and customer needs.

Go-to-Market & Sector Strategy:

- Participate in GTM workshops with sales and ops to define 23 priority sectors.

- Co-develop sector strategy one-pagers: value proposition, thought leadership themes, growth pathways, segmentation, and must-win customers.

- Build marketing plans that support sector growth, with guidance from the regional team.

Sales Enablement & Insights:

- Create and localize presentations and pitch materials based on local insights.

- Provide in-country market intelligence and customer pain points to inform strategy.

- Track and report on content performance and engagement.

Brand & External Engagement:

- Represent the brand in local forums, associations, and chambers of commerce.

- Ensure on-brand external positioning on LinkedIn.

- Help position OCS as an employer of choice and industry leader.

Qualifications:

- Minimum 5 years of experience in marketing, preferably in a B2B environment.

- Proven experience in content creation, campaign execution, and stakeholder engagement.

- Familiarity with digital marketing tools, CMS platforms, and basic SEO principles.

- Experience working with commercial teams and aligning marketing with business strategy.

- Experience with Salesforce is a pré.

Required Skills:

- A natural storyteller with strong writing and visual instincts.

- Curious, proactive, and commercially aware.

- Comfortable working across teams and balancing multiple priorities.

- Digitally fluent, with basic photography and AI skills.

- Passionate about purpose, people, and making marketing matter.

- Able to spot a story in the moment, and capture it with your phone or camera.

Preferred Skills:

- Experience in a similar role within a fast-paced environment.

- Advanced knowledge of digital marketing strategies.