Role Overview:

The Sales HRBP will act as a strategic partner to the Sales function, driving people initiatives aligned with business goals. The role involves end-to-end HR business partnering, including manpower planning, talent management, performance enablement, employee engagement, and capability building across the sales organization.

Key Responsibilities:

1. Business Partnering & Stakeholder Management

- Build strong and collaborative relationships with Regional Sales Managers (RSMs) and their teams.

- Attend monthly regional sales meetings to understand priorities, challenges, and people-related issues.

- Partner with Sales leadership to align HR priorities with business goals and improve team productivity.

2. Field & Market Exposure

- Undertake 2-3 days of market visits every month to gain insights into field realities, sales operations, and frontline challenges.

- Evaluate salesperson productivity and work closely with managers to design improvement actions.

3. Talent Acquisition & Manpower Planning

- Manage end-to-end recruitment for front-line and mid-level sales positions (TM, SO).

- Handle bulk hiring drives in line with approved budgets, ensuring adherence to cost and timeline targets.

- Coordinate with the Talent Acquisition team to ensure smooth onboarding and early integration of new hires.

4. Employee Relations & IR Management

- Handle employee relations and IR issues within the sales workforce in coordination with zonal and HR leadership.

- Ensure consistent communication and grievance redressal mechanisms across regions.

- Promote a transparent, fair, and engaging work culture.

5. Learning & Development

- Identify training needs and coordinate selling skills and product knowledge training for front-line and TM levels.

- Conduct or co-facilitate training programs based on prior experience in sales capability building.

- Track and assess the effectiveness of training interventions.

6. Performance & Productivity Management

- Support the sales team in goal setting, performance tracking, and productivity reviews.

- Analyze data from SFA, DMS, and M-Assist tools to identify trends, performance gaps, and actionable insights.

- Recommend interventions to improve efficiency and field effectiveness.

7. HR Operations & Compliance

- Ensure HR processes (confirmation, transfers, exit formalities, etc.) are implemented effectively within the sales organization.

- Partner with HR Operations for payroll and attendance accuracy.

- Maintain compliance with HR policies and procedures across zones.

Education Qualification required

- MBA / PGDM in HR or equivalent qualification.

Key Skills and Attitude Required

- Business Acumen & Collaboration

- Influencing & Stakeholder Management

- Problem Solving & Analytical Thinking

- Employee Engagement Orientation

- Agility & Execution

Excellence Experience

- 7-9 years of HR experience, with at least 3-4 years in an HRBP role supporting sales or field teams.

- Proven exposure to FMCG / Hygiene / Consumer Products industry.

- Strong understanding of sales operations, IR handling, and field realities.

- Working knowledge of SFA, DMS, and M-Assist tools.

- Excellent communication, stakeholder management, and analytical skills.

- Willingness to travel frequently for regional meetings and market visits.