NimbusPost - Customer Lifecycle & Growth Specialist

About NimbusPost

NimbusPost is one of Indias fastest-growing logistics intelligence platforms, empowering D2C brands, eCommerce sellers, and enterprises with smart, tech-driven shipping solutions.

As we scale, our biggest growth lever is customer lifecycle optimization - turning signups into active users and active users into long-term partners.

If you enjoy fixing funnel drop-offs, building journeys, and experimenting with data-backed ideas, this role is for you.

About the Role

Were looking for a Customer Lifecycle & Growth Specialist who can own the customer journey end-to-end from activation and conversion to retention and re-engagement.

Youll work closely with product, growth, and tech teams to design and execute lifecycle campaigns that directly impact conversion rates, engagement, and LTV.

What Youll Do

- Analyze the customer funnel (signup activation repeat usage) and identify drop-offs

- Design and execute lifecycle & retention campaigns across Email, SMS, WhatsApp, RCS, Web & App Push

- Build and optimize automated journeys for onboarding, activation nudges, re-engagement, upsell, and churn win-back

- Create behavioural and cohort-based segmentation (RFM, usage, recency, frequency, engagement)

- Run A/B tests on messaging, creatives, CTAs, time-of-send, and channels

- Track and improve key metrics like conversion %, churn, engagement, and LTV

- Collaborate with product, tech, growth, and sales teams to align lifecycle communication with business goals

- Own campaign execution end-to-end: setup, QA, launch, optimization, and reporting

What You Bring

- 2 - 4 years of experience in lifecycle marketing, CRM, Retention, or growth-focused roles.

- Strong command over multi-channel retention platforms (like MoEngage, CleverTap, WebEngage, etc.).

- Experience improving conversion rates across acquisition journeys and lifecycle stages.

- Deep understanding of customer funnels, cohort analysis, RFM modelling, and user segmentation.

- Working knowledge of A/B testing, behavioural psychology, and engagement best practices.

- Bonus: Experience with tools like GA4, Mixpanel, Looker, or product analytics suites.

What Youll Love About NimbusPost

- High-growth company at the centre of Indias eCommerce revolution.

- Ownership of one of the most business-critical functionscustomer value growth.

- Culture of rapid experimentation and performance-first thinking.

- Work closely with a sharp and driven team across marketing, design, product, and data.