Job Overview: - We are seeking a highly skilled and experienced Senior Online Marketing Specialist with a strong background in Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). - The ideal candidate will be responsible for developing, executing, and optimizing digital marketing strategies to drive traffic, conversions, and brand visibility across various platforms. - You will lead digital marketing efforts, manage budgets, and collaborate with cross-functional teams to ensure high-impact campaigns. Key Responsibilities: PPC Management: - Develop and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media. - Conduct thorough keyword research, competitor analysis, and market trend analysis. - Optimize ad copy, bidding strategies, and landing pages to maximize ROI and reduce cost per acquisition (CPA). - Monitor campaign performance, analyze metrics, and generate actionable insights for continuous improvement. - Track and report KPIs such as impressions, clicks, CTR, conversions, and revenue. SEO Strategy & Execution: Lead and implement SEO strategies to improve organic search rankings and increase website traffic. - Conduct comprehensive keyword research, competitor analysis, and website audits. - Optimize on-page content, metadata, internal linking, and technical SEO elements. - Build and execute link-building strategies, and ensure quality backlinks are acquired. - Monitor website analytics to track performance and make data-driven decisions for on-site optimization. Data Analysis & Reporting: - Use analytical tools (Google Analytics, SEMrush, Ahrefs, etc.) to measure the success of SEO and PPC campaigns. - Provide detailed performance reports and insights to stakeholders regularly. - Adjust strategies based on data analysis and changing business needs. Collaboration & Team Leadership: - Work closely with content, design, and development teams to ensure cohesive digital marketing strategies. - Guide junior team members and provide mentorship where necessary. - Collaborate with external vendors and partners when required for campaign execution. Budget Management: - Effectively manage and allocate digital marketing budgets for maximum impact and ROI. - Track spending and optimize campaigns to stay within budget while achieving target metrics. Qualifications: - Bachelor's/PG degree in Marketing, Business, or a related field. - 7+ years of hands-on experience in PPC and SEO - Expertise in managing Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other paid channels. - Proven track record of improving organic search rankings and managing high-budget PPC campaigns. - Strong understanding of on-page SEO, technical SEO, and content optimization. - Proficient in Google Analytics, Google Tag Manager, SEMrush, Ahrefs, Moz, or similar tools. - Strong analytical and problem-solving skills with a data-driven approach. - Excellent communication, project management, and leadership abilities. Preferred Skills: - Experience in e-commerce or lead generation industries. - Familiarity with CRO (Conversion Rate Optimization) techniques. - Experience with A/B testing tools and strategies. - Knowledge of emerging digital marketing trends and innovations.

Maharashtra

Navi Mumbai

Others

NeoSOFT - Senior Online Marketing Specialist 

Job Description for NeoSOFT - Senior Online Marketing Specialist  in Neosoft Technologies in  Maharashtra Navi Mumbai Others for (7-12) years of experience. Apply Now!