National Sales Head - FMCG

Design, execute, and own the omnichannel sales strategy to drive pan-India revenue growth, market share, and profitability. This leader will manage nationwide distribution networks across Traditional Trade (GT), Modern Trade (MT), and E-commerce/Quick Commerce channels while mentoring a high-performance sales organization.

Key Responsibilities:

- Strategic Planning: Develop annual sales plans, revenue forecasts, pricing strategies, and P&L allocations aligned with business goals.

- Channel Management: Optimize distribution across General Trade (distributors/wholesalers), Modern Trade (supermarket chains), and Digital Commerce (e-commerce, Quick Commerce).

- Team Leadership: Recruit, train, and coach regional managers to foster a high-performance culture across the national sales structure.

- Key Account Management: Direct relationships, commercial terms, and contract negotiations with major retail and distribution partners.

- Market Expansion: Identify new geographic territories, distribution gaps, and market opportunities to increase product penetration.

- Data & Tech Optimization: Deploy CRM platforms, secondary sales tracking tools, and analytics to monitor sales efficiency and inventory velocity.

- Cross-Functional Collaboration: Align with Marketing, Supply Chain, and Product teams to synchronize product launches, trade promotions, and demand forecasting.

Key Performance Indicators (KPIs):

- Annual National Revenue and Gross Margin Targets

- Numeric & Weighted Distribution Expansion (Outlets reached)

- Channel-wise Growth (GT, MT, E-commerce growth targets)

- Sales ROI (Trade spend effectiveness vs. volume generated)

- Forecast Accuracy and Inventory Days-on-Hand (DOH)

Fluency in Telugu or/and Kannada will be an added advantage.

Age preferred below 48 years