National Sales Head - Dairy/HORECA

Urgenthiring For National Sales head (HoReCa) For Dairy Industry Delhi Location

Department: Sales (HoReCa)

Experience: 15 to 22 years

Location: Delhi

Relevant Industry: Frozen, French fries, Cheese

Roles and responsibilities :

Strategic Leadership & Sales Growth:

- Develop and execute category-specific sales strategies to maximize revenue and market share across Cheese and French Fries (frozen snacks) segments.

- Monitor performance metrics (e.g. sales volume, market penetration, distribution reach) and optimize routing, channel mix, and SKU performance.

Distribution & Channel Management:

- Oversee national distributor networks, ensuring strong coverage across major modern trade and retail channels.

- Drive secondary sales objectives and manage distributor performance against targets.

- Ensure timely and optimal product availability across territories.

Team Leadership & Capability Building:

- Lead and mentor sales heads of regional zones, area managers, and distributor field teams.

Marketing & Trade Activation:

- Collaborate with trade marketing teams to plan and roll out promotions, product launches, and visibility campaigns.

- Monitor competition, pricing trends, and market consumer insights to inform trade promotions and strategy. Examples from sales strategy roles include conducting regular competitor and market analysis.

Forecasting & Reporting:

- Prepare annual plans, budgets, and forecasts specific to cheese and French fries categories.

- Present consolidated MIS and performance dashboards directly to senior leadership.

Key Account & Stakeholder Management:

- Drive relationship-building with key national retail chains and key accounts.

- Ensure efficient stakeholder interaction across supply chain, marketing, finance, and external agencies to deliver integrated business objectives.