National Channel Development Manager - FMCG

Job Description:

- The ideal candidate will be responsible for strategizing and implementing Rural Distribution agendas Pan India and drive Rural Key result Areas(KRAs).We are looking for a proactive and results-oriented FMCG Rural Channel Development Manager to drive the expansion and optimization of distribution channels in rural markets.

Responsibilities:

- Identify and prioritize target rural markets and segments for channel development.

- Develop and implement channel development strategies and action plans to expand market coverage and penetration in rural areas.

- Identify the opportunities to expand distributors, wholesalers, and retailers in rural markets.

- Monitor and analyse channel performance, market trends, and competitor activities in rural markets.

- Work closely with sales, marketing, and regional teams to ensure effective coordination and execution of channel development initiatives.

- Implement Channel led programs to enhance product visibility and availability in rural stores and outlets.

- Provide regular reports and updates on channel development activities, market conditions, and competitor insights to senior management.

- Address rural market inquiries, issues, and concerns from the sales team in a timely and satisfactory manner.

Requirements:

- Degree in Business Administration or Marketing

- Proven experience in channel development, preferably in the FMCG industry and rural markets.

- Strong understanding of rural market dynamics, distribution channels, and consumer behaviour.

- Excellent Analytical, Cross functional and sales development skills

- Ability to work independently and as part of a team in a fast-paced environment.

- Proficiency in Microsoft Office suite and CRM software.