Naiknavare - Deputy General Manager - Marketing

Description:

Roles & Responsibilities of DGM Marketing :

- Strategic Marketing Planning: Develop and implement marketing strategies for residential and commercial projects.

- Brand Management: Strengthen brand visibility through integrated campaigns across digital, print, and on-ground channels.

- Lead Generation & Sales Support: Collaborate with sales teams to design campaigns that generate qualified leads and improve conversion rates.

- Digital Marketing Oversight: Manage SEO, SEM, social media, paid ads, and website optimization to maximize reach.

- Market Research & Analysis: Conduct competitor benchmarking, analyze buyer trends, and identify new opportunities.

- Event & Promotion Management: Organize property launches, exhibitions, and promotional events to attract potential buyers.

- Budget Management: Plan and monitor marketing budgets, ensuring cost-effective execution.

- Stakeholder Engagement: Build strong relationships with brokers, channel partners, and external agencies.

- Team Leadership: Mentor and manage the marketing team, fostering creativity and accountability.

- Performance Tracking: Measure ROI of campaigns, prepare reports, and recommend improvements.

Qualifications & Experience:

- MBA/PGDM in Marketing or related field.

- 8 - 12 years of progressive experience in marketing, preferably in real estate or property development.

- Strong knowledge of real estate markets, buyer behavior, and regulatory frameworks (RERA compliance).

- Proven track record of managing large-scale campaigns and achieving sales targets.

- Excellent leadership, communication, and negotiation skills.

- Proficiency in digital marketing tools, CRM platforms, and analytics software.