MYCPE ONE - Team Lead/Assistant Manager - Digital Marketing

Description:

Job Title: Digital Marketing Team Lead / Assistant Manager.

Location: Ahmedabad, Gujarat, India (On-site).

Company: MYCPE ONE.

Employment Type: Full-Time.

Job Timing: 3pm to 12 pm (Cab Drop Faciality).

Job Summary:

We are looking for a strategic and results-driven Digital Marketing Team Lead / Assistant Manager to lead the development and execution of our overall marketing strategy.

This role requires a blend of creative vision, analytical thinking, and leadership to manage brand positioning, drive high-impact campaigns, and support key business growth initiatives in collaboration with the executive team.

Key Responsibilities:

Marketing Strategy & Execution

- Develop and implement a comprehensive, data-driven marketing strategy aligned with company goals and market trends.

- Identify new market opportunities and customer segments for expansion and growth.

Campaign Management

- Plan, launch, and optimize integrated marketing campaigns across digital, social, content, traditional media, and event channels.

- Drive brand awareness, customer acquisition, and revenue through targeted initiatives.

Brand Management

- Lead and evolve brand identity, messaging, and visual standards to ensure consistency across all channels and communications.

- Maintain strong brand positioning in the market through continuous evaluation and refinement.

Strategic Growth Initiatives

- Collaborate closely with company leadership on long-term growth strategies including market expansion, partnerships, and product launches.

Team Leadership

- Lead, mentor, and grow a high-performing marketing team.

- Encourage cross-functional collaboration with Sales, Product, Customer Success, and other internal teams.

Performance Measurement

- Define KPIs and track performance of campaigns.

- Analyze marketing ROI and provide actionable insights to improve effectiveness and budget allocation.

Market Intelligence

- Conduct competitive and market analysis to identify opportunities, trends, and emerging threats.

- Stay up-to-date with industry best practices and innovations in marketing.

Qualifications & Requirements:

- Bachelors or Masters degree in Marketing, Business Administration, or related field.

- Minimum 4+ years of marketing experience, with at least 3 years in a leadership role.

- Proven success in developing and executing strategic marketing plans and campaigns.

- Strong command of digital marketing, brand development, and performance analytics.

- Excellent communication, leadership, and project management skills.

- Experience working closely with senior management and cross-functional teams.