Motadata - Performance Marketer/Digital Marketer

Role Overview

We are looking for a Performance Marketer / Digital Marketer who is passionate about data driven growth. This role will drive demand generation, inbound pipeline, and customer acquisition through paid campaigns, growth experiments, and analytics-driven marketing strategies.

Key Responsibilities

- Develop, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, and other B2B platforms.

- Own and optimize marketing KPIs including CPL, CAC, ROAS, CTR, CPC, and lead quality.

- Collaborate with content, product marketing, and design teams to create compelling ad creatives and high-converting landing pages.

- Plan and run Account-Based Marketing (ABM) campaigns targeting enterprise IT decision-makers.

- Leverage Google Analytics, Google Tag Manager, and CRM tools (Zoho or similar) for performance tracking and insights.

- Conduct A/B testing, retargeting campaigns, and nurture funnels to improve conversions.

- Experiment with growth hacks and new digital channels to maximize ROI.

What Were Looking For

- 5-8 years of experience in performance/digital marketing (preferably in B2B Tech, SaaS, or IT Infrastructure domains).

- Strong hands-on expertise in Google Ads, LinkedIn Ads, GA, GTM, and CRM systems.

- Proven track record in managing data-driven campaigns with measurable ROI.

- Solid understanding of A/B testing, automation workflows, and email marketing funnels.

- Excellent analytical skills with the ability to turn data into actionable insights.

- Bonus: Prior exposure to IT Monitoring, AIOps, or Observability solutions.