Description:

Senior Manager Influencer Marketing Be Bodywise.

Were looking for a Senior Manager Influencer Marketing to lead all influencer initiatives for Be Bodywise.

This role requires a mix of strategic thinking, execution excellence, and team leadership.

Youll own a multi-crore quarterly budget, manage a team, and drive influencer-led growth across key products.

You will work closely with Brand, Category, Channel and E-Commerce teams to ensure influencers drive not just awareness, but also business impact.

Influencer Strategy & Leadership:

- Build and execute the influencer marketing roadmap for Be Bodywise.

- Own quarterly budget planning, allocation, and optimization.

- Lead product GTMs through influencer-first strategies.

Campaign Planning & Execution:

- Own the end-to-end execution of influencer-driven campaigns.

- Deliver high-quality, on-brand content that resonates with consumers.

- Continuously experiment with content formats and platforms to maximize impact.

- Develop compelling campaign narratives.

- Oversee product seeding initiatives to maximize visibility and trial among influencers.

Partnerships & Relationships:

- Build and nurture strong relationships with creators, agencies, and external partners.

- Negotiate contracts and ensure smooth execution with external stakeholders.

- Develop long-term partnerships that strengthen brand credibility and reach.

Performance Analytics & Optimization:

- Define KPIs for influencer collaborations and track performance metrics.

- Leverage insights and data to optimize future campaigns, ensuring continuous improvement.

- Present performance reports and actionable recommendations to senior leadership.

Team Leadership:

- Lead, mentor, and grow a team of influencer marketing professionals.

- Drive team independence, accountability, and creative problem-solving.

- Foster a culture of experimentation, learning, and speed.

Cross-Functional Collaboration:

- Work closely with Channel, Category, Brand and E-commerce teams to align influencer marketing with overall brand priorities.

- Sync on product focus, seasonal priorities, and platform dynamics.

- Feed influencer learnings back into broader brand-building efforts.

What Were Looking For:

- 6 - 9 years of experience in influencer marketing.

- Strong understanding of D2C brands and performance-driven influencer campaigns.

- Proven ability to manage large budgets and scale influencer programs.

- Strong people management and leadership experience.

- A creative thinker with a data-driven mindset.

- Thrives in a fast-paced, high-growth environment with a high bias for action.

Why Join Us:

- Lead influencer marketing for one of Indias fastest-growing brands.

- Opportunity to drive impact at scale across multiple product categories.

- Be part of a young, ambitious, high-ownership team shaping the future of health & wellness in India.