Position: Zonal Business Lead (ZBL) North

Company Profile: Alimento Agro Foods Pvt. Ltd.

About Us: Founded in 2017 by Prateek & Mugdha Bhagchandka, Alimento Agro Foods Pvt. Ltd. is on a mission to redefine the way India eats by creating a moment of delight in every bite. With two powerhouse brands under our umbrella, we are scaling rapidly to become a 500+ Crore FMCG company over the next five yearswith India as our launchpad and the world as our playground.

Our Brands:

M.O.M. - Meal of the Moment: India's most loved snacking and instant hot meal brand.

- Home-style convenience foods including Poha, Upma, Veg Biryani, Red Thai Curry Rice and more.

- Better-for-you snacks such as Roasted Makhanas, Flavoured Nuts, Trail Mixes, Ragi Chips and Banana Chips.

- Available across airlines, modern trade, general trade and quick-commerce platforms.

Gimi Gimi: A bold, new-age Korean food brand bringing the authentic taste of Seoul to India.

- Korean Ramyun.

- Kimchi-inspired flavours.

- Designed for Gen-Z and Millennial consumers.

Our Edge:

- Fully automated world-class manufacturing facility in Kota, Rajasthan.

- Strong omnichannel presence across Airlines, 30,000+ General Trade outlets, Modern Trade, E-commerce and Quick Commerce.

- Consumer-first innovation backed by global benchmarking.

- Ownership-driven, high-performance culture.

Vision & Ambition: We're building India's next FMCG powerhousean Indian company that stands alongside Nestlé, Unilever and Mondelez.

Our Focus:

- Scale beyond 500 Crores in the coming years.

- Expand deeper into Indian markets.

- Create new product categories instead of simply following trends.

Life at Alimento: Joining us means you'll work directly with visionary founders, be part of a young, ambitious and high-impact team, enjoy freedom with responsibility, and build products that reach millions of consumers.

Quick Facts: Founded: 2017, Headquarters: Mumbai, Manufacturing: Kota, Rajasthan, Brands: M.O.M. & Gimi Gimi, Goal: 500+ Crore FMCG Company.

Position Overview:

The Zonal Business Lead (North) will drive overall business growth, revenue, distribution expansion and market share across North India for the company's food portfolio. The role will lead General Trade (GT), Local SAMT & Regional Modern Trade, Retail Sales, Distributor Management, Key Accounts, and Trade Marketing. The incumbent will be responsible for sales strategy, distribution expansion, profitability, market penetration, team leadership and sustainable business growth.

Key Responsibilities:

1. Sales & Business Growth:

- Drive zonal sales revenue, volume growth and market share.

- Deliver monthly, quarterly and annual sales targets.

- Develop and execute zonal sales strategies.

- Expand General Trade, Local SAMT, Regional Modern Trade, Retail and Institutional channels.

- Identify new business opportunities and emerging markets.

- Drive primary and secondary sales growth.

2. Distribution & General Trade Management:

- Appoint and manage distributors.

- Expand outlet coverage and market reach.

- Strengthen distributor and retailer relationships.

- Monitor distributor productivity, ROI and stock health.

- Ensure product availability and visibility.

- Drive GT execution excellence.

3. Local SAMT, Regional MT & Key Accounts:

- Develop business with regional retail chains.

- Manage key accounts and annual business plans.

- Drive product listings and merchandising.

- Execute promotions effectively.

- Monitor profitability and business performance.

4. Team Leadership & Capability Building:

- Lead Regional Sales Managers, Area Sales Managers, Sales Officers and field teams.

- Set clear KPIs and performance goals.

- Coach and mentor sales teams.

- Recruit and retain high-performing talent.

- Improve productivity through effective territory planning.

5. Trade Marketing & Market Execution:

- Execute trade promotions and product launches.

- Ensure implementation of trade schemes.

- Improve in-store visibility and merchandising.

- Drive outlet execution excellence.

6. Business Planning & Analytics:

- Prepare annual operating plans and sales forecasts.

- Analyse competition, pricing and consumer trends.

- Conduct business reviews.

- Monitor MIS reporting.

- Drive adoption of sales automation tools.

7. Financial & Commercial Management:

- Deliver revenue and profitability targets.

- Ensure timely collections.

- Optimize trade spends.

- Maintain healthy distributor ROI.

- Improve working capital efficiency.

8. Governance & Compliance:

- Ensure adherence to company policies.

- Maintain audit compliance.

- Promote ethical business practices.

- Ensure reporting accuracy and process discipline.

Desired Candidate Profile:

- 10-15+ years of experience in Food, Packaged Foods, Snacks, Ready-to-Eat (RTE) or Ready-to-Cook (RTC) categories.

- Proven experience handling North and West India sales.

- Strong exposure to General Trade, Local SAMT, Regional Modern Trade and Distributor Management.

- Demonstrated success in leading large sales teams.

- Strong commercial acumen and negotiation skills.

- Excellent leadership, planning and analytical capabilities.

- Willingness to travel extensively across India.

Industry: Food, Packaged Foods, Snacks, Ready-to-Eat (RTE), Ready-to-Cook (RTC).

Location: Preferred: Delhi NCR. Candidates currently based in North India or willing to relocate to Delhi are encouraged to apply.

Why Join Alimento:

- Opportunity to work with one of India's fastest-growing FMCG brands.

- High ownership and entrepreneurial work culture.

- Work directly with the founders and leadership team.

- Exposure to large-scale business expansion projects.

- Attractive career growth opportunities.

- Dynamic, collaborative and innovation-driven environment.

- Be part of building India's next 500 Crore FMCG success story.