Job Purpose:

This position is responsible for developing and executing comprehensive and experience marketing strategies to drive business growth, brand awareness, and customer engagement for the real estate organization. We are seeking candidate from Real Estate industry Only. This role requires a seasoned marketing professional with a proven track record of success in developing and executing marketing strategies for affordable, luxury & super luxury segments, teams, and managing budgets. Leading Marketing, PR, Communication, creative, Digital/Social & presales efforts.

Responsibilities

1. Develop and Execute Marketing Strategies

- Conducting market research and analysis to inform marketing strategies and tactics

- Analyzing competitor activity and market trends to identify opportunities and threats

- Developing and executing marketing plans and budgets to achieve business objectives

- Collaborating with cross-functional teams to ensure alignment and coordination of marketing efforts

2. Lead and Manage the Marketing Team

- Training, and developing team members to ensure they have the necessary skills and expertise

- Providing guidance and direction to team members to ensure they are working towards common goals and objectives

- Managing team performance and providing feedback and coaching to team members\

- Collaborating with other team leaders and managers to ensure alignment and coordination across teams

3. Collaborate with Cross-Functional Teams

- Working with sales teams to develop and execute sales support materials and programs

- Collaborating with product development teams to ensure effective product launches and promotions

- Working with customer service teams to ensure effective customer engagement and retention strategies

- Collaborating with finance teams to ensure effective budgeting and forecasting

4. Conduct Market Research and Analysis

- Conducting customer surveys and focus groups to understand customer needs and preferences

- Analyses competitor activity and market trends to identify opportunities and threats

- Conducting market analysis and research to identify new business opportunities

- Developing and maintaining market intelligence reports and dashboards

5. Develop and Manage Marketing Budgets

- Developing and managing marketing budgets and forecasts.

- Analyses and reporting on marketing performance metrics to inform future marketing strategies.

- Collaborating with finance teams to ensure effective budgeting and forecasting.

- Identifying and mitigating financial risks and opportunities.

6. Ensure Brand Consistency and Integrity

- Developing and maintaining brand guidelines and standards

- Ensuring effective brand management and protection

- Collaborating with cross-functional teams to ensure brand consistency and integrity

- Identifying and mitigating brand risks and opportunities

7. Develop and Execute Digital Marketing Strategies

- Developing and executing digital marketing plans and budgets.

- Collaborating with cross-functional teams to ensure alignment and coordination of digital marketing efforts.

- Analyses and reporting on digital marketing performance metrics to inform future digital marketing strategies.

- Identifying and mitigating digital marketing risks and opportunities.

8. Collaborate with Sales Teams

- Working with sales teams to develop and execute sales support materials and programs

- Collaborating with sales teams to ensure effective sales enablement and support

- Analyses and reporting on sales performance metrics to inform future sales support strategies

- Identifying and mitigating sales risks and opportunities

9. Analyze and Report on Marketing Performance Metrics

- Analyzing and reporting on marketing performance metrics, such as website traffic and engagement, social media engagement, and lead generation and conversion rates.

- Collaborating with cross-functional teams to ensure alignment and coordination of marketing