About Masters' Union:

Masters' Union is a new-age undergraduate school at the intersection of business and technology. We are reimagining higher education by bringing together industry leaders, practitioners, and domain experts to deliver cutting-edge learning experiences. With a strong emphasis on real-world outcomes, live projects, and industry immersion, Masters' Union is shaping the next generation of leaders.

About the Role:

We are looking for a Manager - Performance Marketing to lead our growth and acquisition efforts across digital channels. This role will drive end-to-end strategy, execution, and optimization of paid marketing campaigns to generate high-quality leads, maximize ROI, and accelerate Masters' Union's growth trajectory. The ideal candidate is a data-driven marketer with deep expertise in paid media, analytics, and funnel optimization, who thrives on experimentation and measurable impact.

Responsibilities:

- Own and scale performance marketing strategy across paid channels (Google, Meta, LinkedIn, YouTube, programmatic, affiliates, etc.).

- Plan, execute, and optimize multi-channel paid campaigns to drive qualified leads, conversions, and enrolments.

- Manage marketing budgets effectively, ensuring optimal ROI and cost efficiency.

- Collaborate with creative, design, content, and tech teams to develop compelling ad creatives and landing pages that improve conversion rates.

- Implement advanced audience segmentation, remarketing, and personalization strategies to enhance funnel performance.

- Track, analyze, and report performance metrics across all campaigns; extract actionable insights to guide decision-making.

- Partner with leadership and admissions teams to align campaigns with overall business goals and student acquisition targets.

- Stay up to date with the latest trends, tools, and best practices in digital marketing, analytics, and automation.

What We're Looking For

Education:

- Bachelor's degree in Marketing, Business, or a related field; a Master's degree is preferred.

Experience:

- 5-7 years of proven experience in performance marketing, growth marketing, or digital acquisition roles, preferably in education, consumer, or high growth Startups.

- Strong hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads, analytics tools (Google Analytics, Mixpanel, HubSpot, etc.), and marketing automation platforms.

- Deep understanding of data analytics, conversion tracking, A/B testing, and attribution models.

- Strong analytical, creative, and project management skills with a bias toward execution and measurable results.