About MASTERS' UNION Masters' Union is a new-age business school offering industry-immersive business education where the classes are led by top industry leaders and practitioners. It is a first-of-its-kind institute where distinguished leaders from different walks of life have re-imagined business education in order to create effective business professionals for the ever-changing economy. Our leadership consists of alumni from IITs, IIMs, and Ivy League Schools like Stanford and Penn JOB OVERVIEW Employment Type: Full Time - on site Working days: 6 Days (Mon-Sat) We are seeking a Marketing Lead/Manager to drive brand visibility, learner acquisition, and campaign excellence across our portfolio of professional programs. This is a high-impact role for someone who can blend strategic thinking with execution - turning learning outcomes into compelling stories, and transforming campaigns into measurable growth. You'll own the full marketing charter: from positioning and storytelling to performance campaigns, creative strategy, and partnerships. KEY RESPONSIBILITIES Brand & Positioning - Define and execute the brand identity - ensuring consistency across all digital and offline touchpoints. - Translate program value propositions into powerful narratives, campaigns, and learner-facing content. - Build awareness through impactful communication and thought leadership initiatives. Campaign & Growth Marketing - Lead end-to-end digital marketing campaigns across channels - Meta, Google, LinkedIn, and email- driving lead generation, conversion, and ROI. - Plan and execute performance marketing initiatives in collaboration with internal and external partners. - Design integrated marketing calendars that align with new program launches, admissions cycles, and milestone events. Content & Creative Strategy - Collaborate with content, design, and academic teams to develop engaging storytelling - from brochures and landing pages to video campaigns. - Curate success stories, alumni testimonials, and case-based marketing materials to showcase impact. - Supervise creative assets for campaigns, ensuring brand tone, visual identity, and message consistency. Community & Partnership Marketing - Build collaborations with corporates, media, and ecosystem partners to amplify reach. - Work closely with learner experience and academic teams to highlight the business outcomes through case studies and content series.

Gurgaon/Gurugram

Masters Union - Marketing Lead 

Job Description for Masters Union - Marketing Lead  in SHANTI INFORMATICS in  Gurgaon/Gurugram for (6-10) years of experience. Apply Now!