Content Strategist & Manager

Industry: Financial Services | Broking | Capital Markets

Experience: 3-4 Years

Role Overview

We are looking for a creative and strategically driven Content Strategist & Manager to lead content planning, creation, and distribution across Mastertrust's broking products and financial services.

The role will play a key part in strengthening brand presence, simplifying financial concepts, enhancing client engagement, and supporting business growth through impactful content initiatives.

Key Responsibilities:

Product & Client-Focused Content:

- Develop and execute content strategies to promote new and existing broking products.

- Create high-quality video scripts, articles, client communications, and product explainers.

- Translate complex financial products and services into clear, engaging, and easy-to-understand content.

- Collaborate closely with product and sales teams to ensure content accuracy, relevance, and alignment with business objectives.

Marketing & Digital Engagement:

- Work in partnership with the Digital Marketing team to plan, publish, and refresh content across digital platforms.

- Manage and grow Mastertrust's social media presence, focusing on audience growth, engagement, and brand visibility.

- Plan and execute email marketing campaigns to nurture client relationships and support conversions.

Internal Content & Sales Enablement:

- Develop training and product knowledge content to support sales teams.

- Create and maintain sales pitches, presentations, brochures, and marketing collaterals for both offline and online use.

- Draft and maintain internal communication guidelines, including messaging tone, email etiquette, and brand consistency.

Brand Building & Growth:

- Strengthen Mastertrust's positioning as a credible and trusted financial services brand.

- Drive measurable improvements in digital engagement, brand recall, and client outreach.

- Experiment with and introduce new content formats and storytelling approaches to engage a diverse audience base.

What We're Looking For:

Essential Skills & Experience:

- Strong command over written and verbal communication in English.

- 3-4 years of experience in content strategy, financial content creation, digital marketing, or brand communications.

- Ability to think strategically and convert business goals into effective content plans.

- Creative mindset combined with a results-oriented approach.

- Comfortable working in a fast-paced, collaborative environment.

Preferred:

- Experience in financial services, broking, fintech, or related industries.

- Exposure to social media management, email marketing, and digital campaigns.

- Experience working with product, sales, or business stakeholders.

Why Join Mastertrust:

- Opportunity to work on high-impact content in the financial services space.

- Hands-on role with end-to-end ownership of content initiatives.

- Collaborative environment with exposure to product, sales, and leadership teams.

- Platform to build a strong content portfolio in a growing financial brand