Responsibilities: - Driving reactivation of the leads with the help of end-to-end Customer Relationship Management Marketing and Life Cycle Management with the objective of achieving the monthly revenue growth targets for Coding Ninjas - Develop and execute detailed monthly plans across mediums (emails, WhatsApp, SMS, etc.) for achieving the sales targets with optimal CAC and ensuring profit targets are met - Build and manage end to end life cycle journeys with planned interventions at each stage of the journey to ensure the maximum utilisation of the leads - Design and deploy marketing automation and personalization technologies with tools to reduce the churn - Segment and target customers effectively (micro segmentation, segment of one etc.) - Set up automated journeys for reactivations and funnel conversion across various communication mediums e.g. WhatsApp, SMS, IVR, Email / Chatbot - Competition monitoring, benchmarking, and gathering market intelligence - Budget and ROI management - Plan and deploy the monthly budgets efficiently and track the spends effectively - Optimise continuously to ensure high ROI and minimise CAC - Manage relationships with vendors and tech partners in building and scaling CRM systems, analytical models, campaign management etc. Requirements - You have hands-on experience with platforms/tools such as MoEngage/ Webengage/ CleverTap etc. - You are familiar with A/B and multivariate testing - You enjoy end-to-end responsibility on campaign management (right from ideation to conceptualization to creation of landing pages, emails, content, to implementation and monitoring) - You have prior experience of working with customer segmentation - Adept at handling complex data - 3+ years of relevant experience in a app/web based company - Any experience leading a team is a plus

Gurgaon/Gurugram

Delhi NCR

Noida

Chandigarh

Punjab

Delhi

Marketing Role - CRM 

Job Description for Marketing Role - CRM  in BULWARK GLOBAL SERVICES in  Gurgaon/Gurugram Delhi NCR Noida Chandigarh Punjab Delhi for (3-8) years of experience. Apply Now!