- Digital & Performance Marketing: Develop, execute, and optimize digital campaigns across SEM, social, and display channels to drive user acquisition and engagement.

- ATL Campaigns: Plan and execute mass media advertising strategies-including TV, radio, print, and outdoor campaigns-to build brand awareness on a large scale.

- BTL Activities: Drive on-ground activations, experiential marketing, direct engagement campaigns, and community outreach programs to foster personal connections with our audience.

- Content & Creative Strategy: Craft compelling narratives and creative content that resonate with our diverse audience and reinforce Vahan's brand identity.

- Social Media & Community Engagement: Manage and grow our social media presence, ensuring active engagement and a positive brand sentiment.

- Event & Partnership Marketing: Plan and coordinate marketing initiatives for events, webinars, and strategic partnerships that amplify our brand reach.

- Marketing Analytics & Optimization: Monitor key performance metrics, derive actionable insights, and continuously refine marketing strategies based on data.

- Cross-functional Collaboration: Work closely with Product, Sales, and Customer Experience teams to ensure integrated and impactful marketing campaigns.

- Innovation & Process Improvement: Stay abreast of market trends and emerging tools to drive innovative marketing approaches and maximize effectiveness.

You'll thrive in this role if you:

- Have 8-12 years of experience in a full-stack marketing role, covering ATL and BTL initiatives.

- Have experience in building and managing small teams, with a passion for mentoring and scaling marketing functions.

- Are a strategic thinker with strong execution capabilities, balancing creative storytelling with analytical decision-making.

- Have a strong grasp of digital marketing, performance marketing, and brand-building strategies.

- Have exceptional stakeholder management skills, collaborating across teams to align marketing efforts with business goals.

- Share our commitment to transforming the blue-collar recruitment landscape in India and making a real impact.

What We Offer:

- Unlimited PTO: Flexibility and trust to manage your work-life balance.

- Comprehensive Medical Insurance: Robust healthcare plans for you and your family.

- Monthly Wellness Leaves: Regular time off to recharge and focus on well-being.

- Competitive Pay: A compensation package that reflects your contributions and impact.

- Growth & Learning Opportunities: A dynamic environment where you can advance your career as you shape our marketing function.

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Posted By

Mallika Varma

Talent Acquisition Lead at VAHAN TECHNOLOGIES INDIA PRIVATE LIMITED

Last Active: 14 July 2025

Job Views:
1501

Applications: 469

Recruiter Actions: 18

Posted in

Sales & Marketing