About the Role:

- We are looking for a CRM & Affiliate Marketing Associate with 1-2 years of proven experience in running and scaling CRM-led growth for a D2C brand. The role will focus on executing and optimizing multi-channel CRM campaigns while supporting affiliate and partnership initiatives.

- You will work closely with the D2C growth team, designers, and content writers to drive repeat purchases, engagement, and long-term customer value.

Key Responsibilities:

- Plan, execute, and optimize CRM campaigns across Email, WhatsApp, SMS, app, and web using tools such as WebEngage, CleverTap, or MoEngage

- Build and manage multi-touchpoint customer journeys, including transactional, engagement led, and customer success-oriented communications

- Own CRM frequency planning across channels, including brochure/catalogue emails, always on flows, BAU days, and sale periods

- Define prioritisation logic for parallel CRM campaigns, ensuring the right message reaches the user at the right time without over-communication

Decide channel-specific execution, including:

- WhatsApp-first vs Email/SMS-led campaigns

- Transactional vs promotional vs retention-focused journeys

- Ensure strict compliance with WhatsApp, Email, DND, Meta frequency capping, and data privacy norms

- Work closely with performance teams to align CRM exposure with paid media frequency and user experience

- Collaborate with design and content teams to create high-performing CRM creatives and messaging

- Conduct cohort analysis at both product level and overall customer level to understand repeat behaviour, retention trends, and LTV

- Track and analyse CRM performance metrics and translate insights into actionable improvements

- Run A/B tests and structured experiments across content, cadence, channels, and timing

- Use data to understand what content, offers, and journeys drive repeat and engagement

- Support the execution of affiliate marketing and partnerships, ensuring partners have the right assets, briefs, links, and timelines

- Coordinate with affiliates to get work executed efficiently and track performance

- While affiliates are part of the role, CRM remains the primary focus area

Requirements:

- Minimum 1-2 years of hands-on experience in CRM / lifecycle marketing for a D2C or consumer brand

- Strong experience with WebEngage, CleverTap, or MoEngage

- Clear understanding of journey building, cohort analysis, experimentation, and data-driven decision-making

- Comfortable working across website and app CRM environments (strong plus).

- Familiarity with affiliate marketing or partnerships is a plus

Strong collaboration skills with design, content, and growth POCs

- Ability to operate in a fast-paced, high-growth D2C environment

Growth & Ownership:

- This is not a pure IC role. Based on ownership and execution, this role can grow into managing a team. Apply only if you're comfortable operating with high accountability, minimal hand-holding, and a strong problem-solving mindset

- This role ensures nothing breaks between strategy and execution; while you'll need to be top-notch at execution, you'll also be the connective tissue keeping agency partners and operations aligned around retention initiatives in a fast-scaling D2C setup