Marketing Analytics Manager - D2C/Fashion eCommerce

Description:

Marketing Analytics Manager

Location: Bangalore (On-site)

Experience: 3 to 6 Years

Budget: Up to 30 LPA

Domain: D2C, Fashion E-commerce, Marketing Science

The Mission: Decoding the Fashion Consumer

As a Marketing Analytics Manager, you will be the bridge between data science and creative marketing. You are responsible for analyzing millions of data points across social media, marketplaces (Myntra/Ajio/Amazon), and the brand's own D2C website to optimize our marketing spend. Your goal is to move beyond "vanity metrics" and focus on deep-funnel performance that drives a healthy Return on Ad Spend (ROAS).

Key Responsibilities :

- Attribution Modeling: Manage and refine multi-touch attribution models to understand how various channels (Influencer, Meta, Google, Email) contribute to a single purchase.

- Performance Optimization: Monitor daily marketing performance. You will identify "leakages" in the conversion funnel and suggest real-time pivots to the performance marketing team.

- Influencer ROI Analysis: Go beyond "likes" to measure the actual revenue impact of influencer collaborations. You will build a scoring system to identify the most "profitable" creators for our fashion labels.

- A/B Testing Frameworks: Lead the experimentation roadmap. From testing different creative hooks on Instagram to UI/UX changes on the checkout page, you will ensure every decision is statistically significant.

- Marketplace Analytics: Analyze "Share of Voice" and keyword performance on Myntra and Amazon to ensure our brands are winning the search game in high-demand categories like Streetwear or Ethnic Wear.

Required Pedigree & Skills:

- Technical Stack: Proficiency in SQL, Google Analytics 4 (GA4), and visualization tools like Tableau or PowerBI. Experience with Python or R for statistical modeling is a plus.

- Experience: 36 years in an analytics role, ideally within an E-commerce or D2C startup.

- Education: Degree in a quantitative field (Statistics, Economics, Engineering) or an MBA from a Tier-1/Tier-2 institute.