Marketing Analytics Manager

We are hiring a Marketing Analytics Manager for a fast-growing D2C fashion company based in Bengaluru.

The ideal candidate will have strong analytical skills, hands-on experience with marketing and customer data, and a solid understanding of e-commerce business metrics. This role will work closely with Growth, Performance Marketing, CRM, Product, and Business teams to drive data-backed decisions that improve customer acquisition, retention, marketing efficiency, and profitability.

Key Responsibilities:

Marketing Performance Analytics:

- Analyse marketing performance across Meta Ads, Google Ads, affiliates, influencers, and other acquisition channels.

- Track and optimise CAC, ROAS, MER, LTV, conversion rates, AOV, and contribution margin.

- Evaluate channel-level ROI, campaign effectiveness, and marketing spend efficiency.

- Identify opportunities to improve marketing budget allocation and profitability.

Customer & Retention Analytics:

- Perform cohort analysis, RFM segmentation, customer lifetime value analysis, and retention modelling.

- Analyse repeat purchases, purchase frequency, churn, and customer profitability.

- Partner with CRM and Growth teams to improve retention, reactivation, and cross-selling strategies.

E-commerce Funnel & Growth Analytics:

- Analyse customer journeys across traffic, product discovery, add-to-cart, checkout, and purchase.

- Identify conversion bottlenecks and recommend improvements.

- Evaluate website, app, and marketplace performance.

- Support A/B testing, experimentation, and conversion rate optimisation.

Business Intelligence & Reporting:

- Build and automate marketing dashboards and performance reports.

- Use SQL, Python, and BI tools to analyse large datasets.

- Develop actionable insights through segmentation, forecasting, and statistical analysis.

- Collaborate with Data Engineering and Product teams to improve data tracking, attribution, and reporting accuracy.

Strategic Business Support:

- Support marketing budgeting, forecasting, and growth planning.

- Analyse marketing effectiveness across customer segments, categories, products, and channels.

- Present actionable recommendations to marketing and business leadership.

- Help drive a data-led approach to marketing investments and growth decisions.

Required Skills & Experience:

- 3 - 6 years of relevant experience in Marketing Analytics, Growth Analytics, Business Analytics, or Customer Analytics.

- Experience in D2C, fashion, lifestyle, beauty, e-commerce, or consumer internet businesses preferred.

- Advanced SQL skills with strong hands-on analytical capabilities.

- Strong proficiency in Excel or Google Sheets.

- Experience using Python or R for data analysis.

- Working knowledge of Tableau, Power BI, Looker, or similar BI tools.

- Strong understanding of CAC, ROAS, LTV, retention, cohort analysis, and marketing attribution.

- Familiarity with GA4, Meta Ads Manager, and Google Ads.

- Strong problem-solving, communication, and stakeholder management skills.

Preferred Experience:

- Experience working with a high-growth D2C fashion or lifestyle brand.

- Exposure to Shopify or similar e-commerce platforms.

- Experience with marketing mix modelling, incrementality testing, or attribution frameworks.

- Understanding of CRM analytics, customer segmentation, and marketing automation.

- Knowledge of D2C unit economics, including margins, discounts, returns, RTO, and contribution profitability.

Ideal Candidate Profile:

- Has independently owned marketing or growth analytics for a consumer business.

- Is highly proficient in SQL and comfortable with hands-on data analysis.

- Has demonstrated measurable improvements in marketing ROI, customer acquisition, retention, or profitability.

- Can translate complex datasets into clear business recommendations.

- Is comfortable working with cross-functional teams in a fast-paced D2C environment.