About the Role:

The company is seeking a highly motivated and commercially sound Manager or Senior Manager to manage the Impact, Sponsorship & Activations (ISA) team and monetize their integrated business. The incumbent will be responsible for transforming the radio organisation from primarily an airtime-selling business into an integrated brand-solutions platform.

The team will create monetizable ideas that combine the power of Radio, RJs, Content, Digital, Social Media, Influencers, Events, Intellectual Properties, On-Ground Activations and other media assets to deliver measurable outcomes for brands.

Key Responsibilities:

1. Strategic Focus:

- The incumbent will operate at the intersection of Ideas, Partnerships, Experiences and Revenue Growth.

2. Revenue Generation:

- The Manager or Senior Manager - ISA will be responsible to manage and generate revenue by providing solutions to the client's business problems rather than merely selling available inventory, through the following key areas:

A. Impact Solutioning:

- Develop differentiated, insight-led brand solutions beyond conventional FCT advertising. Solutions could include content associations, cause-led campaigns, influencer programmes, digital and social amplification, consumer engagement programmes, community initiatives, experiential marketing, and integrated multimedia solutions.

B. Sponsorships:

- Create and monetise sponsorship opportunities around National IPs, Large Festivals, Concerts/Awards, Conclaves, Music properties, Sports properties, Entertainment properties, Social/community initiatives, Digital content properties, Podcasts, and Influencer-led formats.

- Create clearly defined sponsorship packages with a defined sponsorship architecture and monetisation plan before launch, including Presenting Sponsor, Powered By, Associate Sponsor, Category Partner, Digital Partner, Experience Partner, and Supporting Partner.

C. Activations & Experiential:

- Conceptualise and execute consumer engagement programmes including mall activations, college programmes, corporate activations, housing society engagements, retail activations, roadshows, market activations, sampling, lead-generation programmes, dealer programmes, rural/semi-urban activations, events, brand experiences, and RJ-led consumer engagements.

D. Intellectual Properties:

- Identify, develop and commercialise scalable IPs owned by the organisation.

E. Integrated Brand Solutions:

- Work closely with Sales, Programming, Creative Brand Solutions, Digital, Marketing and Events to create integrated campaigns.

Functional Competencies:

- Revenue Growth & P&L Management

- Integrated Media Planning

- Content Monetization & Sponsorship Sales

- Branded Content & IP Development

- Strategic Partnerships & Stakeholder Management

- Commercial Negotiation

- Team management capability

Educational Qualifications:

- MBA or PGDM in Marketing, Media Management, Advertising or equivalent preferred.