Role Overview:

We are looking for an experienced HR Business Partner - Sales & Marketing who has strong hands-on experience in managing the complete Performance Management System (PMS) for the Sales & Marketing function.

The candidate should have worked closely with Sales and Business Heads on KRA/KPI setting, goal cascading, performance reviews, ratings, calibration, PIP and performance-linked actions.

This role is primarily focused on PMS and Sales HRBP activities. Candidates whose experience is predominantly in Talent Acquisition/Recruitment or Employee Relations will not be considered.

Key Responsibilities:

- Act as HRBP for the Sales & Marketing function and work closely with Sales/Business Heads.

- Manage the end-to-end PMS cycle for Sales & Marketing teams.

- Facilitate KRA/KPI setting and goal cascading aligned with business objectives.

- Ensure clear and measurable performance objectives for different Sales roles.

- Coordinate mid-year and annual performance reviews.

- Support managers in performance evaluation and provide guidance on objective assessment.

- Coordinate performance calibration across teams/functions.

- Analyse performance ratings and identify high performers and performance gaps.

- Drive Performance Improvement Plans (PIP) for underperforming employees.

- Support performance-linked increment, promotion and incentive recommendations.

- Develop and maintain PMS-related MIS, dashboards and performance reports.

- Track Sales performance metrics and connect them with individual/team objectives.

- Partner with Sales leadership to identify performance and capability gaps.

- Provide insights to management on performance trends, productivity and manpower effectiveness.

- Ensure timely completion of PMS activities and maintain process governance.

- Support other Sales HRBP activities as required.

Key Performance Areas:

- End-to-end PMS management

- KRA/KPI setting and review

- Goal cascading

- Performance rating & calibration

- PIP management

- Performance analytics & MIS

- Sales productivity

- Performance-linked increments/promotions/incentives

- Business partnering with Sales & Marketing leadership

Candidate Profile:

- MBA/PGDM in HR preferred.

- 5 - 10 years of relevant HR experience.

- Strong experience as HRBP for Sales & Marketing.

- Mandatory hands-on experience in PMS/KRA/KPI management.

- Experience in Manufacturing, FMCG, Building Materials, Consumer Products or similar industries preferred.

- Strong analytical and stakeholder management skills.

- Good understanding of Sales organisation structures and Sales KPIs.

- Excellent communication and presentation skills.

Not a Fit:

- Pure Talent Acquisition / Recruitment profiles

- Profiles primarily focused on Employee Relations / IR

- HR Operations profiles without strong PMS exposure

- Candidates who have only coordinated PMS administratively without owning the process