Job Title: Sales & Marketing Manager Agri Ingredients

Role Overview:

We are seeking an experienced and commercially driven Sales & Marketing Manager to lead the growth of our Agri Ingredients portfolio. The role carries full business responsibility, including P&L ownership, market expansion, customer acquisition, strategic pricing, and commercial execution across key industry segments such as nutraceuticals, food additives, FMCG, cosmetics, and allied industries.

The ideal candidate will possess strong expertise in specialty ingredients, a proven track record in B2B sales and business development, and deep relationships with manufacturers and formulators across India.

Key Responsibilities:

Business & P&L Management:

- Own the complete P&L for the Agri Ingredients portfolio, with accountability for revenue growth, EBITDA achievement, and channel development.

- Establish and expand distribution networks to drive market penetration and business growth.

- Develop and execute annual business plans aligned with organizational objectives.

Go-to-Market & Commercial Strategy:

- Define and implement go-to-market strategies for new ingredient launches.

- Develop pricing frameworks, supply agreement structures, and customer value propositions tailored to specific industry segments.

- Identify new market opportunities, applications, and product categories to expand the portfolio.

Business Development & Customer Acquisition:

- Identify, engage, and convert target customers across nutraceuticals, food ingredients, FMCG, cosmetics, pharmaceutical, and allied sectors.

- Build and maintain strong relationships with key decision-makers, procurement teams, R&D personnel, and formulators.

- Represent the company at industry exhibitions, conferences, trade fairs, and customer events.

Commercial Negotiation & Sales Execution:

- Lead commercial negotiations and secure long-term supply agreements aligned with volume, revenue, and profitability targets.

- Manage key accounts and drive strategic customer growth initiatives.

- Monitor competitor activities, pricing trends, market benchmarks, and demand dynamics to optimize commercial decisions.

Technical & Regulatory Support:

- Advise customers on ingredient selection, grade suitability, formulation applications, and commercial viability.

- Support customers on regulatory and certification requirements, including FSSAI, Halal, and Non-GMO compliance.

- Coordinate with internal teams for sample management, application trials, technical documentation, and customer support activities.

Pipeline Management & Market Intelligence:

- Own and manage the sales pipeline, ensuring accurate forecasting and achievement of revenue targets.

- Conduct win/loss analysis and provide monthly business performance reports.

- Generate actionable market intelligence on emerging applications, customer requirements, supply trends, and competitive developments.

Experience & Qualifications:

- Bachelor's degree in Chemistry, Food Technology, Biotechnology, Agriculture, Life Sciences, Business, or a related field. MBA preferred.

- Minimum 7 years of experience in B2B sales, business development, or commercial management within specialty ingredients, chemicals, nutraceuticals, food ingredients, cosmetics, pharmaceutical ingredients, or related sectors.

- Demonstrated experience managing P&L responsibilities, pricing strategies, and commercial negotiations.

- Proven success in structuring and closing supply agreements with industrial customers.

- Strong network within Tier I manufacturers, ingredient processors, formulators, and distributors across India.

- Working knowledge of FSSAI, Halal, Non-GMO, and related regulatory frameworks.

- Strong analytical, negotiation, communication, and stakeholder management skills.

Preferred Product Experience:

- Candidates with experience in the commercialization, sales, or marketing of one or more of the following ingredients will be highly preferred:

1. Ferulic Acid

2. Ellagic Acid

3. Gamma Oryzanol

4. Tocopherol 50%

5. Lecithin

6. Phosphatidylcholine 50%

7. Soy Protein Isolate (SPI)

8. Soy Protein Hydrolysate (SPH)

9. Fatty Acid Methyl Ester (FAME)