Manager - Product Marketing - SaaS/Enterprise Software

Key Responsibilities:

- Develop and execute multi-channel product marketing strategies across LinkedIn, Search, Retargeting, Video and other relevant channels.

- Build persona-specific campaigns and messaging tailored to different buyer segments and industry use cases.

- Own conversion optimization across landing pages, lead magnets, COI calculators, industry-specific pages and nurture journeys.

- Develop and optimize lead nurturing sequences to improve lead quality and movement through the funnel.

- Monitor campaign performance through weekly optimization, attribution analysis and pipeline tracking.

- Partner with Sales to improve lead-to-SQL conversion and ensure marketing activity translates into qualified pipeline.

- Analyze campaign, funnel and attribution data to identify opportunities for CPL, conversion and ROI improvement.

- Test messaging, creatives, audiences, landing pages and campaign structures to continuously improve performance.

- Track competitive and market trends to strengthen product positioning and campaign effectiveness.

Success Metrics:

- CPL: Below $160 across channels

- Landing Page Conversion: 3%+

- Lead-to-SQL Conversion: 18%+

- Quarterly Pipeline: 47 SQLs from 250 leads

- Marketing ROI: Improve from $0.20 to $2.55 generated per $1 spent

- Continuous improvement in pipeline contribution, conversion rates and campaign efficiency

Desired Candidate Profile:

- 5+ years of experience in Product Marketing, B2B Marketing, Demand Generation or Performance Marketing.

- Strong hands-on experience across LinkedIn, Search, Retargeting and Video campaigns.

- Proven ability to build persona-led messaging and full-funnel campaigns.

- Strong understanding of conversion optimization, lead nurturing, attribution and marketing analytics.

- Data-driven mindset with a strong focus on pipeline and revenue outcomes.

- Experience working closely with Sales, Product and Content teams.