POSITION: Product Marketing Manager

Job Mode : Remote

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

JOB OVERVIEW:

Product Positioning & Messaging:

- Develop and refine product positioning, messaging, and value propositions that resonate with target audiences

- Create compelling product narratives that differentiate SalesIntel in competitive markets

- Conduct market research and competitive analysis to inform positioning strategies

- Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy:

- Lead go-to-market planning and execution for new product launches and feature releases

- Collaborate with Product teams to understand roadmap priorities and translate technical capabilities into market-facing benefits

- Define target customer segments, buyer personas, and ideal customer profiles

- Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training:

- Create sales enablement materials including battle cards, competitive positioning, objection handling guides, and demo scripts

- Develop and maintain sales training programs on product positioning, competitive differentiation, and customer use cases

- Partner with Sales leadership to understand pipeline challenges and create materials to address conversion bottlenecks

- Conduct regular sales training sessions and product updates

Customer & Market Intelligence:

- Gather customer insights through interviews, surveys, and feedback analysis to inform product and marketing strategies

- Analyze market trends, competitive landscape, and customer behavior to identify opportunities

- Create buyer journey maps and understand decision-making processes

Content & Campaign Strategy:

- Develop product-focused content including whitepapers, solution briefs, webinars, and thought leadership pieces

- Collaborate with Marketing teams to create integrated campaigns that drive product awareness and adoption

- Create product marketing assets for trade shows, conferences, and industry events

- Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration:

- Work closely with Product Management to influence roadmap priorities based on market feedback

- Partner with Customer Success to understand customer adoption patterns and expansion opportunities

- Collaborate with Marketing teams to ensure consistent messaging across all channels

- Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement:

- Define and track product marketing KPIs including message resonance, sales adoption of materials, and pipeline influence

- Conduct win/loss analysis to understand competitive positioning effectiveness

- Measure and optimize sales enablement program impact on conversion rates and deal velocity

- Analyze customer feedback and market response to refine messaging and positioning

REQUIRED SKILLS & QUALIFICATIONS:

- 10+ years of product marketing experience, preferably in B2B SaaS

- Experience in product positioning, go-to-market strategy, and competitive analysis

- Proven track record in sales enablement and creating materials that drive revenue impact

- Experience with market research, customer interviews, and competitive intelligence

- Deep understanding of B2B sales processes and buyer journeys

Technical Skills:

- Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms

- Strong analytical skills with experience in performance measurement and KPI tracking

- Familiarity with product management tools and methodologies

Core Competencies:

- Strong written and verbal communication skills with ability to translate technical concepts into business value

- Analytical mindset with data-driven approach to strategy development

- Excellent project management skills with ability to manage multiple product launches simultaneously

- Experience working in fast-paced, high-growth SaaS environments

- Proven ability to influence cross-functional teams without direct authority

PREFERRED SKILLS & QUALIFICATIONS:

- SaaS experience across SMB, Mid-Market, and Enterprise segments

- Experience with AI-powered sales and marketing tools

- Experience working with remote and globally distributed teams

- Previous experience in customer-facing roles (sales, customer success, consulting)

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time