Manager - Performance Marketing - Skincare Industry

About the Brand:

We're a fast-growing, new-age beauty brand redefining how Gen Z experiences makeup-bold, fun, and unapologetically expressive. Backed by strong storytelling and community, we're scaling rapidly and looking for someone who can take our growth engine to the next level.

Role Overview:

We're looking for a Performance Marketing Manager who can own and scale our paid acquisition channels end-to-end. If you're someone who understands D2C growth, thrives on data, and knows how to turn creatives into conversions-this role is for you.

Key Responsibilities:

- Plan, execute & optimize paid campaigns across Meta, Google, and other relevant platforms

- Drive customer acquisition with a strong focus on CAC, ROAS & LTV

- Work closely with the creative team to build high-converting ad creatives (UGC, hooks, copies)

- Continuously A/B test campaigns, landing pages & funnels

- Analyze campaign performance and share actionable insights

- Scale winning campaigns while maintaining efficiency

- Explore new growth channels (influencer whitelisting, affiliates, etc.)

What We're Looking For:

- 2-5 years of experience in performance marketing (preferably in D2C / beauty / lifestyle)

- Strong hands-on experience with Meta Ads & Google Ads

- Solid understanding of funnels, attribution & analytics tools

- Creative + analytical mindset (you can think AND execute)

- High ownership and ability to move fast in a startup environment

Bonus Points If:

- You've worked with beauty / skincare / Gen Z brands

- Experience with influencer-led performance campaigns

- Familiarity with tools like Shopify, GA4, AppsFlyer, etc.

Why Join Us?

- Be part of a high-growth, founder-led brand

- Work closely with the core team and directly impact growth

- Fast-paced, high-ownership environment