Roles & Responsibilities: - Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels - Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them - Run continuous A/B tests - creatives, audiences, copy, landing pages, everything - Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery - Work closely with the Data Science team to refine acquisition models and drive precision targeting - Collaborate with the Risk and Collections teams to ensure you're acquiring high-quality, repaying customers - Optimize every part of the funnel - from install to disbursal to repayment - Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance - Explore innovative and non-traditional channels - including WhatsApp, influencers, partnerships, and offline integrations - Use creative automation tools to test and scale ad creatives rapidly - Analyze performance across customer segments - not just for acquisition cost, but also for repayment behavior and profitability What You'll Need: - 4+ years of experience in digital marketing for personal loans in a fintech or NBFC - Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube - Experience working with credit or risk teams to build smarter targeting strategies - Familiarity with mobile app performance marketing and conversion funnels - Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools - Strong analytical mindset - you use data to drive every decision Bonus if you have: - Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools) - Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks) - Exposure to offline acquisition channels - like DSA networks, on-ground campaigns, referral programs, or embedded finance - Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards What Success Looks Like: - You're acquiring the right borrowers - not just the cheapest ones - Your acquisition cost drops over time while borrower repayment quality improves - You're testing, learning, and improving every week - with a clear experimental mindset - You don't just follow trends - you explore what works best for this product, this audience, right now

Mumbai

Manager - Performance Marketing  - Personal Loan 

Job Description for Manager - Performance Marketing  - Personal Loan  in Dhruvini Consulting Pvt Ltd in  Mumbai for (4-10) years of experience. Apply Now!