Manager - Performance Marketing - Fashion/Beauty/Lifestyle

Description:

About the job

Job Title: Performance Marketing Manager

Experience: 5 - 6 years

Industry: Fashion / Beauty / Lifestyle (or agency experience with these clients)

Role Summary

Own and scale revenue through performance marketing. This role is accountable for profitable growth across paid channels, with a sharp focus on CAC control, creative iteration, and funnel efficiency. The mandate is execution-first, data-backed, and outcome- driven.

Key Responsibilities

- Plan, execute, and optimize paid marketing across Meta, Google, and other scalable channels.

- Own daily performance metrics including ROAS, CAC, AOV, conversion rate, and contribution margin.

- Build and manage large budgets with discipline, clarity, and speed.

- Lead creative testing across hooks, formats, offers, and landing pages.

- Translate brand strategy into high-performing acquisition and retargeting campaigns.

- Collaborate with design, content, and merchandising teams.

- Build dashboards focused on actionable insights.

- Identify and resolve funnel inefficiencies across the customer journey.

- Scale winning campaigns and shut down underperforming ones decisively.

Requirements

- 5 - 6 years of hands-on performance marketing experience.

- Experience in fashion, beauty, or lifestyle brands, or agency-side ownership of such clients.

- Strong expertise in Meta Ads and Google Ads.

- Deep understanding of DTC funnels, catalogs, and creative-led scaling.

- Comfort working with high SKU counts and fast launch cycles.

- Strong analytical ability with an execution bias.

- Proven ownership of profitable ad spends.

Nice to Have

- Experience with retention and LTV-based scaling.

- Exposure to omnichannel or marketplace businesses.

- Ability to mentor junior talent or manage agencies.

What This Role Is Not

- Not a brand-only role.

- Not a reporting-only role.

- Not suitable for low-accountability environments

Requirements added by the job poster

- 5+ years of work experience with Performance Marketing