Manager - Performance Marketing - Broking Industry

- Performance Campaigns (Broking Industry Specific)

- Plan, execute, and scale paid acquisition campaigns across:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook / Instagram)

- Programmatic & Affiliate

- Build performance funnels specific to trading platforms:

- Lead - KYC - Account Opening - First Trade brokers firm experience like (Fyers, Zerodha, Dhan, Sahi, Angel One).

- Creative & Messaging

- Own performance ad creatives: static + video + motion.

- Write compelling hooks, copy, and communication for finance/investing audiences.

- Convert content to conversions - from awareness - CTA - execution.

- Data, Measurement & Optimization - Monitor and optimize KPIs: CTR, CPL, CAC, ROAS, CVR, LTV.

Run A/B experiments on:

- Ad copy

- Creative variations

- Landing pages

- Audiences & bidding strategies

- Use attribution tools (AppsFlyer, CleverTap, GA4, Adjust, etc.) to track funnel efficiency.

- Cross-Functional Collaboration

- Work with product, design, content, and revenue teams to support funnel execution.

- Ensure alignment between marketing performance and business growth goals.

Must-Have Experience (Non-Negotiable):

- Hands-on performance marketing experience in a stock trading / broking / investment platform.

- Proven track record of converting performance campaigns - demat/trading account openings.

- Experience in messaging + creatives for finance/trading users.

- Applications without broking/trading platform experience will not be considered.