Manager - Performance Marketing

Role : Performance Marketing Manager

Location : Kandivali

Working days : Monday to Saturday

What you will do :

- Own customer acquisition and revenue growth through paid digital channels.

- Plan, launch, manage, and optimize campaigns across Meta (Facebook & Instagram) and Google Ads.

- Manage and scale monthly advertising budgets of 50 Lakhs+ while maintaining efficiency and profitability.

- Monitor and improve key performance metrics including ROAS, MER, CAC, CPA, CTR, Conversion Rate, and Revenue.

- Build structured testing roadmaps across audiences, creatives, offers, landing pages, and campaign strategies.

- Analyze customer journeys, conversion funnels, website performance, and attribution data to identify growth opportunities.

- Creative briefing, you do not need to produce creatives, but you must know what converts and brief accordingly.

- Establish tracking standards, UTM taxonomy, attribution consistency between Meta, checkout tool, Google analytics, and Shopify.

- Build a creative testing framework with iteration cadence.

- Own the paid media budget - allocate across channels, justify decisions with data.

- Implement, monitor, and troubleshoot Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking setups.

- Identify tracking gaps, attribution issues, and reporting discrepancies and proactively resolve them.

- Prepare regular performance reports with actionable insights and recommendations.

- Stay updated with platform updates, emerging trends, and best practices across paid media and analytics.