Manager - Performance Marketing

Job Title: Performance Marketing Manager

Location: Mumbai

Job Responsibilities:

- Plan and execute programs to drive customer acquisition, engagement, and ROI brand growth.

- Drive metrics with data-driven strategies. Monitor, analyze, and report campaign performance using tools.

- Plan, execute & optimize performance marketing, paid media campaigns (Google Ads, Meta, LinkedIn, programmatic, affiliates).

- Collaborate with product, sales & content teams to ensure conversion-focused campaigns.

- Optimize landing pages, creatives, and funnels for higher conversion rates.

- Handle budgeting & media planning for digital channels.

- Stay updated on bfsi marketing compliance guidelines for financial advertising, experience in performance marketing, preferably in broking, wealth-tech, or investment platforms.