Experience : 6 - 10 Years

Employment Type : Full-Time

Role Overview :

We are looking for a highly driven Manager Marketing Excellence / Marketing Automation to lead customer engagement, campaign automation, and marketing technology initiatives. The ideal candidate will have hands-on experience with marketing automation platforms, customer journey orchestration, CRM, analytics, and campaign operations to drive customer acquisition, retention, and lifecycle marketing effectiveness.

Key Responsibilities :

Marketing Automation & Campaign Management :

- Design, execute, and optimize automated customer journeys across multiple channels.

- Manage end-to-end campaign operations including segmentation, targeting, personalization, execution, and reporting.

- Build and deploy lifecycle marketing programs focused on acquisition, engagement, retention, and reactivation.

- Ensure timely campaign delivery while maintaining data accuracy and operational excellence.

Customer Journey & Lifecycle Management :

- Develop customer journey frameworks and engagement strategies across the customer lifecycle.

- Identify customer behavior patterns and opportunities for personalization.

- Improve customer experience through data-driven marketing initiatives.

- Collaborate with marketing, product, sales, and analytics teams to enhance customer engagement.

Marketing Technology & CRM :

- Manage and optimize marketing automation platforms and CRM systems.

- Work closely with technology teams to ensure seamless integration of marketing tools and customer data platforms (CDPs).

- Maintain customer databases, audience segmentation, and campaign governance processes.

- Support implementation and enhancement of MarTech solutions.

Analytics & Performance Measurement :

- Monitor campaign performance and generate actionable insights.

- Create dashboards and reports to track KPIs including conversion, retention, engagement, and campaign ROI.

- Conduct A/B testing and optimization initiatives.

- Drive continuous improvement through data analysis and performance reviews.

Process Excellence & Stakeholder Management :

- Establish best practices, SOPs, and governance frameworks for marketing operations.

- Partner with cross-functional stakeholders to align marketing initiatives with business objectives.

- Drive process improvements and operational efficiencies across marketing functions.

- Manage agency and vendor relationships where applicable.

Required Skills & Experience :

Marketing Automation Platforms :

Hands-on experience with one or more of :

1. Adobe Campaign

2. Salesforce Marketing Cloud

3. Braze

4. MoEngage

5. CleverTap

6. WebEngage

Core Competencies :

- Marketing Automation

- CRM Management

- Customer Journey Mapping

- Campaign Operations

- Lifecycle Marketing

- Customer Data Platforms (CDP)

- Marketing Analytics & Reporting

- Segmentation & Personalization

- Process Excellence

- A/B Testing & Optimization

Preferred Industry Background :

Candidates from the following industries will be preferred :

1. FMCG

2. Retail

3. Consumer Internet

4. E-commerce

5. Telecom

6. BFSI

7. Marketing Technology (MarTech)

8. Digital-First Organizations

Preferred Qualifications :

- Bachelor's degree in Marketing, Business, Engineering, or related field.

- MBA preferred.

- Certifications in Marketing Automation, CRM, Salesforce, Adobe, Braze, CleverTap, or related platforms are a plus.

- Strong understanding of customer engagement and retention strategies.

Behavioral Competencies :

- Strong analytical and problem-solving skills.

- Excellent stakeholder management and communication abilities.

- Data-driven decision-making mindset.

- Ability to manage multiple projects in a fast-paced environment.

- Strong attention to detail and execution excellence.

- Collaborative and proactive approach to driving business outcomes.