Manager - Marketing - Beauty & Lifestyle Industry

About the Role:

We are hiring for a senior marketing leadership position with a leading premium omnichannel retail organization in the beauty & lifestyle space, known for its strong brand presence and consumer-first approach.

This role will be responsible for driving end-to-end marketing strategy, brand positioning, and omnichannel growth for the beauty category.

Key Responsibilities:

Strategic Leadership:

- Define and drive the overall marketing & communication strategy to strengthen brand positioning and market presence.

Omnichannel Marketing:

- Lead integrated marketing initiatives across offline retail, e-commerce, and digital platforms.

Campaign Management:

- Plan and execute national marketing campaigns, promotions, and events to drive footfall, engagement, and revenue.

Marketing Calendar & PR:

- Develop and implement annual marketing and PR calendars across national and regional markets.

Performance Analysis:

- Analyze store-wise and region-wise performance metrics to identify growth opportunities and optimize campaigns.

Stakeholder Management:

- Collaborate with brands, media partners, influencers, and external agencies to deliver impactful campaigns.

Budget & ROI Management:

- Own and manage marketing budgets, track ROI, and ensure effective utilization of resources.

Team Leadership:

- Lead, mentor, and build a high-performing marketing team, fostering a culture of innovation and accountability.

Ideal Candidate Profile:

- MBA in Marketing from a reputed institute

- 8-15 years of experience in marketing roles within retail, fashion, beauty, or consumer businesses

- Minimum 5 years in the beauty category (mandatory)

- Strong experience in brand marketing, campaigns, and omnichannel strategy

- Must have worked directly with brands (agency-only background will not be considered)

- Strong analytical, commercial, and leadership skills

- Proven ability to manage budgets, drive ROI, and deliver business outcomes

- Comfortable working in a fast-paced, high-growth environment

Why Join?

- Opportunity to work with a leading premium retail brand

- High visibility role with direct impact on business growth

- Exposure to large-scale campaigns and brand partnerships