A transformative Industry leader with exciting plans on the horizon: With a strong legacy of chocolate-making since 1983, It is an industry-leading B2B chocolate brand with nationwide market share and distribution leadership, and a pioneer with the widest range of offerings. Join our team and make your mark by collaborating with renowned bakeries, cafes, chocolatiers, and passionate home bakers - and partner with iconic brands like Britannia, Parle, and ITC. Your marketing expertise will directly impact the success of our customers and contribute to the growth of a dynamic and evolving industry. Be part of the growth story of an Indian brand going global and help achieve It's vision to be the most premium and innovative Indian chocolate brand, creating magic for our customers worldwide.

Job Title: Marketing Activation Manager

Department: Marketing

Reports To: Category Head

Experience: 5-7 years

Location: Mumbai

Role Overview:

The Marketing Activation Manager will lead all on-ground marketing initiatives that bring the brand to life across customer and shopper touchpoints. This includes events, exhibitions, Academy programs, retail identity implementation, in-store merchandising, and strategic partnerships.

The role is pivotal in ensuring brand experience is consistent, impactful, and business-aligned - driving both customer engagement and commercial growth. The person will work closely with category, sales, and digital marketing teams to deliver integrated activation programs across B2B and retail channels.

Key Responsibilities:

1. Events & Exhibitions:

- Conceptualize, plan, and execute B2B exhibitions, trade fairs, culinary events, and customer activations.

- Manage end-to-end execution - from design, vendor coordination, and logistics to on-ground delivery and ROI evaluation.

- Ensure every activation reflects our brand ethos and contributes to business goals.

2. Our Academy:

- Drive the Academy calendar and execution - including chef-led workshops, training programs, and culinary innovation sessions.

- Partner with internal category and R&D teams to ensure content relevance and innovation focus.

- Measure engagement and impact of each session, and use insights to strengthen future programs.

3. Partnerships & Collaborations:

- Identify and nurture collaborations with culinary institutions, food service associations, and influencer chefs to enhance brand on ground presence and Culinary community engagement

- Negotiate partnership terms and ensure aligned deliverables and measurable outcomes.

4. Retail & In-store Visibility:

- Drive retail identity presence across super-specialty stores, modern trade outlets, and select premium retail formats.

- Develop and implement in-shop merchandising, POS displays, shelf branding, and visibility collaterals in alignment with brand guidelines.

- Work with category and sales teams to ensure retail visibility plans support business priorities and drive offtake.

- Audit and report visibility execution with clear improvement plans.

5. Customer & Stakeholder Engagement:

- Deliver differentiated experiences for chefs, distributors, and retail partners to build loyalty and advocacy.

- Work cross-functionally with sales, category, and digital teams to align activations with overall business strategy.

- Manage budgets, agencies, and reporting dashboards for all activation programs.

Required Skills & Competencies:

- Experience: 5-7 years in B2B/B2C marketing activations, events, or retail visibility (FMCG, food ingredients, or hospitality preferred).

- Project Management: Strong planning, multitasking, and execution capabilities.

- Retail Experience: Understanding of in-store merchandising, shopper marketing, and retail branding.

- Customer Orientation: Ability to craft experiences that connect business needs with customer aspirations.

- Stakeholder Management: Excellent collaboration and communication across internal and external teams.

- Analytical Mindset: Ability to track ROI, optimize budgets, and leverage data for better decision-making.

- Creativity & Agility: Innovative thinking to create impactful activations within timelines and budgets.

Education:

- MBA or Postgraduate Degree in Marketing, Event Management, or related disciplines preferred.