Manager - Influence Marketing

Role Mandates:

- 6+ years of Influencer/Creator Marketing experience, with strong exposure to high-volume influencer campaigns across Instagram and YouTube.

- Team handling experience: should have managed a team of Executives/Associates and be comfortable driving targets and campaign execution through the team.

- End-to-end Influencer Marketing ownership: influencer sourcing, pipeline building, campaign planning, execution, negotiations, and performance tracking.

- Strong commercial & negotiation skills: experience negotiating influencer commercials, managing budgets, and handling influencer/agency relationships.

- Data-driven campaign management: hands-on experience tracking CPV, engagement rate, reach, creator mix, ROI and other campaign KPIs.

- Budget allocation & optimization: ability to strategically allocate budgets across Instagram/YouTube and optimize campaigns for reach, engagement and ROI.

- Strong creator network/pipeline across relevant categories, with the ability to continuously onboard new and relevant creators.

- Gurgaon-based / comfortable working 100% in-office.