Our client is looking for a hands-on and entrepreneurial HR Manager to build and manage the people function for a fast-growing D2C brand.

The role will work closely with the founders and leadership team across talent acquisition, employee engagement, performance management, HR operations, culture building and people processes. This is an ideal opportunity for someone who enjoys working in a young, high-growth environment and wants to build the HR function from the ground up.

Key Responsibilities:

Talent Acquisition:

- Own end-to-end recruitment across corporate, sales, marketing, e-commerce, operations and support functions.

- Partner with founders and functional heads to understand hiring requirements and build effective talent pipelines.

- Drive hiring through direct sourcing, referrals, consultants and digital platforms.

- Build a strong employer brand and candidate experience.

- Ensure hiring is aligned with business growth plans and timelines.

HR Operations & Processes:

- Own day-to-day HR operations including onboarding, documentation, employee records, attendance, leave and HR policies.

- Establish scalable HR processes and systems as the organisation grows.

- Manage payroll coordination, compliance and employee lifecycle processes.

- Develop and implement HR policies aligned with the company's culture and business requirements.

Performance & People Management:

- Drive the performance management cycle, goal setting, reviews and feedback mechanisms.

- Work with managers to identify performance gaps and create development plans.

- Support leadership in organisation structure, manpower planning and succession planning.

- Develop frameworks for employee growth, career progression and internal mobility.

Culture & Employee Engagement:

- Build a strong, high-performance culture aligned with the brand's entrepreneurial DNA.

- Drive employee engagement initiatives, town halls, team activities and recognition programs.

- Act as a trusted HR partner to employees and managers.

- Proactively identify employee concerns and work with leadership to resolve them.

Learning & Development:

- Identify capability gaps and coordinate relevant training and development initiatives.

- Build learning programs for managers and employees as the organisation scales.

- Support leadership development and succession planning.

People Analytics:

- Track and report key HR metrics including attrition, hiring TAT, cost of hiring, employee engagement, absenteeism and headcount.

- Provide data-driven insights to founders and leadership to support people-related decisions.

What We're Looking For:

- 5-8 years of HR experience, preferably in a D2C, FMCG, startup or high-growth consumer business.

- Strong experience across talent acquisition and HR generalist functions.

- Someone who has worked in a relatively lean organisation and is comfortable being hands-on.