Manager - General Operations - Ad Firm

General operations Manager Advertising agency Andheri

Description:

Role objective:

The General Manager Operations will play a critical leadership role in ensuring smooth, efficient, and high-quality execution across all operational functions. This position requires strong strategic thinking, operational excellence, team leadership, and deep understanding of advertising/marketing processes.

Role deliverables:

Operational Leadership:

- Oversee end-to-end operations for all client projects, ensuring timely and quality delivery.

- Develop, implement, and optimize operational processes and SOPs to enhance productivity and efficiency.

- Coordinate with Creative, Client Servicing, Production, Digital, and Finance teams to ensure seamless workflow.

- Lead resource planning and allocation across departments to meet workload demands.

Client & Project Management:

- Monitor project pipelines to ensure adherence to scope, timelines, and budgets.

- Resolve operational bottlenecks and escalate critical issues when required.

- Support teams in planning, execution, and troubleshooting complex campaigns (BTL, ATL, Digital, Print, Events, Activations, POSM, etc.).

- Maintain strong relationships with key clients by enabling smooth project execution.

Team Management & Leadership:

- Manage, mentor, and guide the operations team, ensuring high levels of performance and accountability.

- Conduct regular performance reviews, training, and development initiatives.

- Foster a culture of collaboration, transparency, and operational discipline.

Vendor Management:

- Oversee vendor onboarding, negotiation, quality control, and performance.

- Ensure cost-effectiveness and timely delivery across production, fabrication, printing, digital, and other marketing services.

- Maintain an updated vendor database and ensure compliance with company standards.

Strategic Planning & Process Improvement:

- Develop operational strategies aligned with the agencys business goals.

- Track KPIs, prepare operational reports, and suggest improvements.

- Partner with senior management to plan annual budgets, workflow models, and process automations.

Quality Assurance:

- Ensure final outputs meet agency and client quality standards across all deliverables.

- Implement checks to minimize errors, rework, and delays.

Mandatory Skills required:

- 15+ years of experience in operations within an advertising, marketing, or integrated agency.

- Strong understanding of campaign execution, production processes, digital operations, and BTL/ATL workflows.

- Proven leadership, team management, and stakeholder-handling skills.

- Excellent communication, negotiation, and decision-making abilities.

- Proficiency in project management tools and operational software.

- Experience in scaling operations or leading multi-city execution teams.