Manager - eCommerce Marketing

Location: Mumbai (Andheri East).

Responsibilities:

- Build and manage campaigns across e-commerce and quick commerce platforms like Amazon, Flipkart, Myntra, BlinkIt, Zepto, Instamart, etc.

- Provide support to the client in terms of technical expertise with regards to the media plan curated for the client.

- Analyze and optimize campaign performance, utilizing data-driven insights and strategy through quantitative analysis.

- Plan, strategize, implement, report and analyze Ad campaigns across multiple channels, continuously create, categorize and refine keyword lists to drive incremental conversions for the client.

- Maintain reporting or visualization dashboards to communicate data analysis effectively, focusing on marketing planning and budgeting, marketing ROI, campaign impact, and strategic KPIs.

- Deliver quantifiable improvements in ROI and conv. rate across all channels.

- Collaborate with the Client Services team to understand client requirements and devise e-com strategies & media plans to meet objectives.

- Work cross-functionally with internal teams, including creative and content to ensure seamless execution and alignment with overall business goals.

- Monitor campaign performance and results and provide feedback to the design and content teams along with recommendations to further optimize content.

- Create, optimize, and oversee day-to-day management of e-com campaigns.

- Conduct in-depth market research and analysis to identify trends, opportunities, and competitive insights within the industry.

- Directly engage with platform contacts to leverage the latest technology and optimization

methods.

Skills Required:

- Proficiency in Amazon, Flipkart and Q-comm (BlinkIt, Zepto, Instamart) Ads.

- Experience of working on tools like Amazon pi, Helium 10, Jungle Scout, AMS, Looker studio, etc.

- Should demonstrate a track record of successfully improving Return on Advertising Spend (ROAS) and revenue for B2C brands.

- Strong analytical skills and the ability to interpret data effectively.

- A proactive and detail-oriented approach to campaign management.

- Excellent communication and verbal skills.