Manager - Digital Marketing

Description:

Job description:

- As a Digital Marketing Manager at Brainstorm Force, youll be responsible for planning, leading, and optimizing multi-channel marketing initiatives that directly impact our growth.

- You will own key marketing channels, manage end-to-end campaigns, and guide a small team of cross-functional collaborators to improve performance.

- Your role bridges hands-on execution (experiments, funnels, campaigns) with channel ownership and performance leadership driving traffic, conversions, and retention.

Key Responsibilities:

Marketing Strategy & Campaigns:

- Align channel strategies with business and product-level goals.

- Plan and coordinate product launches, cross-sell/upsell campaigns, and retargeting flows.

- Lead end-to-end execution from idea, creative briefs, and collaboration with stakeholders to delivery and reporting.

Channel & Funnel Management:

- Take ownership of channels like SEO, email, paid, content, or affiliates and ensure measurable performance improvements.

- Build and optimize funnels for awareness ? nurture ? conversion ? retention.

- Test and iterate creatives, landing pages, CTAs, and email sequences for higher engagement and conversions.

Performance Tracking & Optimization:

- Monitor campaign performance using GA4, Looker Studio, Hotjar, and SEO tools.

- Report ROI metrics such as CAC, ROAS, CTR, conversion rates, and revenue impact.

- Run A/B or multivariate experiments to validate growth hypotheses and scale what works.

Content & Partnerships:

- Collaborate with content, design, and creator/affiliate partners to produce high-converting assets.

- Support and scale affiliate and influencer partnerships with strategic campaigns and content co-creation.

- Ensure content strategies engage the right audience across blogs, social, and partner channels.

Team Leadership & Collaboration:

- Mentor and guide junior marketers (Marketing Associates / Specialists) on execution and outreach best practices.

- Delegate effectively, providing clear briefs and ensuring campaign consistency.

- Partner with product and design teams to align messaging, assets, and user experience.

Required Skills and Qualifications:

- 4-7 years of digital marketing experience, with proven success executing and managing multi-channel campaigns.

- Strong ownership of marketing channels including SEO, email, ads, content, affiliates, or influencers.

- Proficiency in analytics and campaign tools (GA4, Looker Studio, Semrush/Ahrefs, Meta Ads Manager, UTM tracking).

- Excellent writing and copy-editing skills, with the ability to simplify and clarify messaging.

- Strong grasp of conversion funnels, attribution, CAC, LTV, and performance-driven growth methods.

- Comfort in leading campaigns, mentoring juniors, and collaborating with cross-functional teams.

- Strong analytical mindset with the ability to turn data into insights and improvements.

- Strong execution discipline: balancing speed, quality, and persistence.

Good-to-Have Qualities:

- Experience in the WordPress, SaaS, or website builder ecosystem.

- Ability to understand the mindset and workflows of web designers, developers, and creators.

- Past leadership in affiliate/influencer partnerships.

- Comfort with AI tools to accelerate copy, workflows, and research.

KPI's for Success:

- Increased traffic and conversions from owned channels.

- Growth in signups, website traffic and product revenue.

- Improved conversion rates across funnels and campaigns.

- Number and quality of partnerships, affiliates, and creators engaged.

- Execution of successful product launches or large campaigns.

- Improved team velocity and on-time delivery of campaigns.

Some of our Products:

- You will contribute to products that are trusted by millions worldwide, making a significant impact. Below are some of our flagship products:

Astra: A versatile and lightweight WordPress theme trusted by millions for its speed, flexibility, and customization options.

Spectra: A website builder for WordPress based on the Block Editor, empowering users to create stunning websites with ease using blocks and templates.

Starter Templates: A collection of professionally designed website templates for various niches, compatible with WordPress and Astra theme.

ZipWP: An AI-powered website builder for WordPress, enabling users to create websites quickly and effortlessly through intuitive drag-and-drop functionality.

SureCart: An e-commerce solution for WordPress, offering a seamless shopping experience with features like product management, checkout customization, and payment gateways.

SureTriggers: An automation and integration platform that streamlines workflows by automating repetitive tasks and connecting different software applications seamlessly.

LatePoint: A modern and intuitive appointment booking system for WordPress, empowering businesses to manage appointments, bookings, and scheduling effortlessly.

SureMembers: A membership site solution for WordPress, allowing users to create and manage membership levels, subscriptions, and content access with ease.

CartFlows: A sales funnel builder for WordPress, helping users create high-converting sales funnels with features like one-click upsells, order bumps, and checkout customization.

Presto Player: A feature-rich video player plugin for WordPress, offering advanced customization options, video analytics, and seamless integration with popular video hosting platforms.